Articles about "Steve Jobs"

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Today in media history: Steve Jobs leaves and returns to Apple

Two of the biggest news stories about Apple’s Steve Jobs took place on September 16.

Jobs resigned from Apple on September 16, 1985. Twelve years later, on September 16, 1997, he became interim CEO.

Although the producers of this 1985 video couldn’t have known it at the time, they recorded one of the last interviews with Jobs before he left the company.

“In the wake of his resignation from Apple Computer last week, cofounder Steve Jobs spent three and a half hours talking about his ordeal, as well as his past and future, with Newsweek’s Gerald C. Lubenow and Michael Rogers….

Q. Once John Sculley came in and took over, how did your role change? Was there some point when you thought, ‘I’m not having a lot of fun running this giant corporation?’
A. I was very happy in the early days of Macintosh. Really, up until very near the end. I don’t think that my role in life is to run big organizations and do incremental improvements. Well, you know, I think that John felt that after the reorganization, it was important for me to not be at Apple for him to accomplish what he wanted to accomplish. And, as you know, he issued that public statement that there was no role for me there then or in the future, or in the foreseeable future. And that was about as black-and-white as you need to make things. Probably a little more black-and-white than it needed to be. And I, you know, I respect his right to make that decision.”

– “Jobs Talks About His Rise and Fall. The onetime whiz kid professes no bitterness toward Apple, but he is plainly hurt by his abrupt ouster,” Newsweek, 1985

In this 1997 video, recorded just a few weeks after he became interim CEO, Steve Jobs talks to employees about turning the company around. He asks: “Who is Apple and what is it that we stand for? Where do we fit in this world?”

“At 41, Jobs looks pretty much as he did at 30, or even 25. He still wears jeans every day, usually with a black turtleneck and running shoes. But Jobs says that he is a different person than he was when he left Apple in 1985, and that Apple is a different company. He insists that he is coming back to lend a hand, not to try to be the struggling company’s savior.

….Apple Computers, after 11 years without him, is a vastly different company, with an entirely new set of needs and goals. The question is whether Steve Jobs has become a different Steve Jobs than the one who created it in the first place.”

– “Creating Jobs: Apple’s Founder Goes Home Again” New York Times, 1997

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Apple’s Steve Jobs remembered one year after his death

On Oct. 5, 2011, Apple founder and CEO Steve Jobs died. One year later, Apple’s homepage is devoted to his memory (video below). The flag at the Cupertino, Calif., Civic Center will fly at half-staff today in his honor. Jobs acolytes in Russia want to build a monument to him, reports The Moscow Times; a Macintosh apple tree would contain sensors to send Jobs quotes and ideas to smartphones. His high school girlfriend (and the mother of his first daughter) plans to write a memoir about their relationship. Mike Daisey, who fabricated parts of a monologue featured on “This American Life” about Apple’s factories in China, says, “I find myself thinking that Jobs’s death may the best thing that could’ve happened to Apple.” (More memorial pieces below.)

Related: iMemorial: Front pages honor Steve Jobs | How Steve Jobs changed, but didn’t save, journalism | Jobs: “I would love to help quality journalism … We can’t depend on bloggers for our news. | “Journalists may have been Apple’s original fanboys” | Jobs asked Isaacson to write his bio because ‘I wanted my kids to know me

The paper in Palo Alto, California — where Jobs lived — featured him on today’s front page. (Newspaper appears courtesy of the Newseum.)
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Gladwell: ‘Jobs’s sensibility was editorial, not inventive’

The New Yorker
Malcolm Gladwell believes Steve Jobs’ genius was not as an inventor but as a “tweaker” — someone who perfected ideas rather than creating them. “Jobs’s sensibility was editorial, not inventive,” Gladwell writes. “His gift lay in taking what was in front of him — the tablet with stylus — and ruthlessly refining it.” Example: the “Think Different” campaign he worked on with the advertising team at TBWA\Chiat\Day. “It was Jobs who agonized over the slogan until it was right,” Gladwell says, pulling this example from Walter Isaacson’s bio of the Apple co-founder:

They debated the grammatical issue: If “different” was supposed to modify the verb “think,” it should be an adverb, as in “think differently.” But Jobs insisted that he wanted “different” to be used as a noun, as in “think victory” or “think beauty.” Also, it echoed colloquial use, as in “think big.” Jobs later explained, “We discussed whether it was correct before we ran it. It’s grammatical, if you think about what we’re trying to say. It’s not think the same, it’s think different. Think a little different, think a lot different, think different. ‘Think differently’ wouldn’t hit the meaning for me.”
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Did Steve Jobs salutes turn snarky too soon?

The New York Times
Tributes to Steve Jobs were published immediately upon news of his October death. Those salutes turned snarky within 18 hours, says Alex Williams. “There was a time when the gloves stayed put after the death of a legend,” Williams writes. “But the velocity with which Steve the Saint stories morphed into Steve the Sinner stories was striking, said Kurt Andersen, the novelist and former New York magazine editor. ‘It’s the speed of the news cycle writ large, in terms of legacy and existential worth,’ he said.” Walter Isaacson, whose biography was fodder for some praise and criticism of Apple’s founder, says it wasn’t fair to Jobs or his book to cherry pick the “Bad Steve” stories. “The way the book turns out, he developed a very loyal team who was very inspired by him, and he has a very loving family … In the end, you have to judge him on the outcome.’ “ Read more


20% of tributes to Steve Jobs on mention Apple products
Last week Apple posted some of the tributes that people emailed to the company after Steve Jobs died. A programmer decided to analyze all the messages displayed on to see what people said about Jobs. Of 11,000 or so messages (more than a million were submitted, according to Apple), just under 20 percent mentioned an Apple product by name; more than 1 in 10 mentioned a Mac and almost as many referred to the iPhone. “Also interesting [were] the number of mentions to other historical figures in the Steve Job remembrance messages. … I don’t know if I’d go so far as to group him with the man who brought automobiles and light bulbs to the masses but hey, we all have our priorities,” Neil Kodner writes. Henry Ford is mentioned in 189 messages; Thomas Edison in 110, Albert Einstein in 70. Bill Gates, just 8. The programmer-journalists among you can read his post to see how he did this. || Related: Steve Jobs wanted to help New York Times, bonded with Rupert Murdoch
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Unaired SNL skit honors Steve Jobs with Murdoch, Huffington, Charlie Rose roundtable

Entertainment Weekly
In the sketch, which was taped during dress rehearsal but not broadcast during the live show, Rupert Murdoch, played by Fred Armisen, says:

“Steve Jobs used new media to make the world a better place, and I used old media to make it a much, much worse one. For example, on the day Steve unveiled the iPhone I launched a new London tabloid called, ‘The Snooper.’ It just follows celebrities going to the bathroom, I love it. … Steve Jobs made the iPad; it’s $500 and opens up a world of information. I made the New York Post; it’s 50 cents and I dare you to find a full sentence in it.”

In reality, Murdoch and Jobs bonded over The Daily iPad app and dinner, as Walter Isaacson reported in his new biography of the Apple founder.

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Steve Jobs wanted to help New York Times, bonded with Rupert Murdoch

Steve Jobs
In his new biography of Steve Jobs, Walter Isaacson describes some of the behind-the-scenes dealings between the Apple CEO and publishers after the iPad was launched in 2010. “I would love to help quality journalism,” Jobs said. “We can’t depend on bloggers for our news. We need real reporting and editorial oversight more than ever. So I’d love to find a way to help people create digital products where they actually can make money.”

As part of that effort, Jobs dined with 50 top Times executives to show off the iPad and, as Isaacson put it, “find a modest price point for digital content that consumers would accept.” He said the Times knew how many readers would pay the highest price point (a print subscription), and how many would read for free online.

“You should go after the midpoint, which is about 10 million digital subscribers,” [Jobs] told them. “And that means your digital subs should be very cheap and simple, one click and $5 a month at most.”

The Times decided to charge $15 every four weeks for Web and mobile phone access and $20 for Web and iPad access.

According to Isaacson, Jobs was particularly interested in helping The New York Times because it hadn’t yet figured out how to charge for digital content.

“One of my personal projects this year, I’ve decided, is to try to help — whether they want it or not — the Times,” he told me early  in 2010. “I think it’s important for the country for them to figure it out.”

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iHeaven? Try iBuddhist; editorial cartoonists imagine Christian afterlife for Steve Jobs

The Cagle Post | ABC News
Daryl Cagle writes that all those cartoons portraying Steve Jobs in heaven are ironic, considering he was influenced so much by Buddhism: “We often see editorial cartoonists imposing Christian imagery on non-Christians when they die. (After all, only one religion can be right, huh?) Comedian George Carlin, a famous atheist, found a Christian heaven in many editorial cartoons. When Beatle George Harrison, a Hindu, died, the editorial cartoonists drew dozens of cartoons with George showing up in Christian heaven.” Cartoons portraying Jobs in heaven were the most popular among the ones Cagle syndicates; he published several of them on his blog. || Related: Commenters criticize The New Yorker for its cover portraying Saint Peter checking Steve Jobs into heaven with an iPad. Read more


‘Journalists may have been Apple’s original fanboys (and gals)’

Washington Post
Steve Jobs enjoyed almost worshipful media coverage, says Paul Farhi, and his death “was met with the journalistic equivalent of a public rending of garments.” Given Jobs’s record, the quasi-religious hosannas were predictable, notes the Washington Post press critic.

Journalists may have been Apple’s original fanboys (and gals). Early on, the company presented an irresistible underdog story, the garage start-up taking on the corporate behemoth — a narrative Apple stoked in its “1984” and “Think Different” ad campaigns. It’s true, too, that many reporters were early adopters of Apple products, and many use them to this day, surely enhancing positive media feelings.

Wall Street Journal columnist Walt Mossberg tells Farhi that Jobs viewed the media through a complicated prism, shrewdly sizing up who could help the company and who could hurt. “It’s pretty hard for me to generalize because he had different relationships with different journalists. A lot depended on whether you were a reporter covering the company or a reviewer of its products.”

Gawker media writer Hamilton Nolan said in his “Steve Jobs is Not God” post that “when even the journalists tasked with covering you and your company are reduced to pie-eyed fans apologizing for discomforting your insanely powerful multibillion-dollar corporation in some minor way, some perspective has been lost.” Nolan’s item has over 1,000 comments, including one from Forbes media writer Jeff Bercovici, who says that “canonizing him is a form of narcissism on our part.”
There have been 2.5 million tweets mentioning Jobs since his death
Check out the words most frequently used in tweets about Jobs Read more

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Steve Jobs was a ‘nightmare’ photo subject

Photo District News
The Apple co-founder had a reputation among photographers for being “not just run-of-the mill difficult, but the archetype of difficult,” writes David Walker. Photographer Ed Kashi tells him that Steve Jobs “was one of the most difficult subjects I ever dealt with during my Silicon Valley years but I appreciated his awareness of identity, setting and message of the images.” (Kashi has a tribute on his blog.) Former Fortune photo editor Scott Thode says Jobs was not unlike a political candidate, but “the main difference is that he had a real sense of design and how things can look.” Doug Menuez, who spent more time photographing Jobs than just about any other photographer, says of the experience: “I’ve been in war zones, but I like to say that I became a man learning how to stand my ground with Steve.” || Diana Walker’s photos of Steve Jobs.
David Carr on how Jobs changed business journalism Read more