Pew Research Center
Presidential debate watching is still primarily a television event, but many Americans are also using digital devices simultaneously to get more information or reaction, according to a new Pew poll released Thursday.
The poll focused on which media Americans used during the first presidential debate. It finds 32 percent of people under 40 used digital devices while watching the debate and the same number followed public reaction live online.
A majority (51 percent) of people under 40 got at least some coverage online or through social media.
This phenomenon creates a huge demand for news organizations to provide live second-screen coverage. The Washington Post tells me its Politics app
for the iPad saw a 44 percent jump in visits the night of the first debate, and a 600 percent increase in usage of its Forum section that tracks political players on Twitter.