Articles about "Tablets"


eyetracktablet

Tablet storytelling is visual, tappable, deep

Three years after Apple and others put digital tablets firmly into the hands of consumers, what do we really know about the way the devices are used for news?

Hundreds of people filed in to a large ballroom at South by Southwest last week for “Lean Forward, Lean Back: Tablet News Experience” to hear perspectives from Poynter research, focus groups and practical case studies from news organizations around the world.

The session brought together part of Poynter’s research team, led by Poynter’s Sara Quinn, who shared findings of the Institute’s EyeTrack: Tablet study, with Mario Garcia, CEO and founder of Garcia Media, and researcher/developer David Stanton from Smart Media Creative. Jeremy Gilbert of Medill School of Journalism at Northwestern was also on the research team.

“It’s essential for editors to rethink how the audience consumes content,” Garcia told the crowd.

The international news designer recommends a multisensory approach to designing for the brain, the eye and the hands. Read more

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SeattleTimes

How the Seattle Times made an iPad book from its best photos of the year

Seattle Times | iTunes
At the end of each year, The Seattle Times chooses its Pictures of the Year to feature in online galleries and its weekly print magazine.

This year it added something new — a $2.99 e-book for iPads that lets readers swipe and tap through the full-screen immersive images.

The table of contents for the e-book.
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mobilenews

Pew: Men, highly educated are more engaged with news on mobile devices

Pew
“In the growing realm of mobile news, men and the more highly educated emerge as more engaged news consumers,” says a new report on the demographics of mobile news from the Project for Excellence in Journalism. The report continues:

While they are much lighter news consumers generally and have largely abandoned the print news product, young people get news on mobile devices to similar degrees as older users. And, when getting news through apps, young people say they prefer a print-like experience over one with high-tech or multi-media features.

In fact, most of the people (58 percent) who read news on tablets prefer to see a print-like reading experience, while 41 percent want a more high-tech interactive experience with audio, video and graphics. Read more

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Charts: 5 mobile trends to watch

Mary Meeker delivered an updated version of her Internet trends report this week at Stanford University, full of charts and data about where our digital world is heading.

News folks will want to take note of what the partner at consulting firm KPCB had to say about mobile.

Trend 1. Mobile device Web traffic rising

Mobile accounts for a significant and growing share of visits to websites, increasing the importance that news organizations have mobile-friendly sites.

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apple

What journalists should know about the new iPad mini

Of all the mobile devices launched in recent years, the iPad has been the most promising for the journalism business.

iPad owners are more likely than others to use the devices to keep up with news, and compared to other types of tablet owners they are more likely to download news apps and over five times more likely to subscribe to digital news products.

The iPad hasn’t been a savior for legacy media companies, but it has offered the brightest light at the end of the tunnel.

So many journalists should be watching closely and thinking critically today as Apple makes its biggest tablet-related announcement since the original iPad launch in 2010. At 1 p.m. ET (10 a.m. in San Jose, Calif.), Apple will reveal a new smaller version of the iPad — nicknamed the “iPad mini,” but we don’t yet know what the company will call it.

The video of the event will be live-streamed on Apple’s website (you have to use Apple’s Safari browser to watch it). Read more

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One-third of people under 40 used the Internet to follow the presidential debate

Pew Research Center
Presidential debate watching is still primarily a television event, but many Americans are also using digital devices simultaneously to get more information or reaction, according to a new Pew poll released Thursday.

The poll focused on which media Americans used during the first presidential debate. It finds 32 percent of people under 40 used digital devices while watching the debate and the same number followed public reaction live online.

A majority (51 percent) of people under 40 got at least some coverage online or through social media.

This phenomenon creates a huge demand for news organizations to provide live second-screen coverage. The Washington Post tells me its Politics app for the iPad saw a 44 percent jump in visits the night of the first debate, and a 600 percent increase in usage of its Forum section that tracks political players on Twitter. Read more

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multitasking

Survey: Americans turn to established media for breaking news, mobile

Most digital news consumers now get information from Web-native sources like The Huffington Post, but they turn to “established” news outlets like the New York Times, CNN or Fox News for big events and mobile news, according to new research.

That is one finding from a national survey commissioned by The New York Times that examines the cross-platform behaviors of news consumers. Brian Brett, executive director of customer research, will present the findings today at the International Newsmedia Marketing Association’s Audience Summit in Chicago.

This data came from an online survey this spring by Knowledge Networks (a company later acquired by GfK Custom Research) of 3,022 U.S. residents 18 to 65, weighted to match the general population. Eighty-five percent of the respondents qualified as “news consumers” who get some kind of news at least a few times a week.

A majority (53 percent) of digital news consumers said they get information from Web-native sources, citing their convenience and accessibility. Read more

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Ad Age: ‘Digital dimes are turning into mobile pennies’

PEJ | Ad Age | IAB | Econsultancy
The Pew Project for Excellence in Journalism released the results of a significant study today on the state of mobile news consumption in America. Pew found that some people consume more news after acquiring tablets and that getting news is the second most popular activity on tablets behind emailing. It also sheds light on the difference between people who use apps vs. the Web to get their news.

Poynter’s Rick Edmonds looks at the business implications: While tablet ownership doubled to 22 percent in the past year, those tablet owners don’t want to pay for content and they aren’t crazy about advertising either. That leads Rick to conclude that “bundled subscriptions are looking better than ever.” Read more

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mobilenews

Pew: After email, getting news is the most popular activity on smartphones, tablets

The growing number of tablet owners are developing an increased appetite for news, according to a new study from Pew’s Project for Excellence in Journalism.

Tablet owners spend more time with news from more sources.

The survey measures how many smartphone and tablet owners use the devices to keep up with news, and how they consume news. One key finding is that after email, getting news is the second most popular activity on mobile devices.

Another key finding: Almost one-third of people who acquire tablets find themselves reading more news from more sources than before.

What they’re reading is also interesting. Almost three-fourths of tablet news readers consumed in-depth news articles at least sometimes, with 19 percent saying they do so daily.

A strong majority of tablet readers also said they read at least two-to-three articles in a sitting, many of which they just came across while browsing headlines.

Tablet owners read in-depth articles, and explore articles they weren’t initially seeking.
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Quartz takes the latest step in Web apps evolution

Atlantic Media’s new business news website, Quartz, launched today. I wrote earlier about the five things journalists should know about this new project.

The first of those five things was Quartz’s tablet-first focus, which we can now see in action.

Although the site is focused on reaching globetrotting business executives on their smartphones and tablets, you won’t find it in your favorite app store. Read more

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