As Cory Bergman explored in a thoughtful piece here last month, mobile connectivity– people linked to the Web via smart phones and tablets — is poised to thoroughly disrupt news all over again.
News publishers must deeply understand the contours of the shift or risk mobile becoming “digital hesitation 2.0.” The market research firm comScore recently released its annual major mobile report. A dive into the data distills lessons for journalism right now, some of them counterintuitive.
Move aggressively to mobile immediately — don’t wait for revenue to materialize
Smartphone ownership grew 30% in 2012 to surpass the 50% mark of units owned. Americans also own 50 million tablets — a penetration in three years that took a decade for smartphones.
One in three minutes spent online (37%) is now on mobile devices — and growing. Read more