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television

NEWS

6 tips for writing broadcast stories

Great stories hang in the viewer’s ear and catch the viewer’s eye. Here are some guidelines for writing for broadcast (and beyond). Focus your story by summarizing in three words. Use one theme per story, one thought per sentence. Select, don't compress, what goes in your stories. Tell complex stories through strong characters. Viewers will remember what they feel longer … Read More
NEWS

5 motivators to engage your viewers

The lead of your story has to speak to what motivates viewers to sit and watch. Here are five motivators for engaging viewers with a news story on TV or the web: Money Family Safety Health Community You can address the “safety” motivator in crime stories, in stories about unsafe cars or in stories about texting or talking on the … Read More
NEWS

4 ways to aim for the heart of your viewers

How do you take a collection of facts and tell a story that engages viewers? There are some simple guidelines you can follow to aim for the heart of your viewers: Engage their emotions. Television is unique in its ability to teach through emotions and sensory experiences. Motivate viewers to watch your story. Consider these angles as you craft stories … Read More
NEWS

Want a personalized TV newscast? Watchup claims it has the app for that

The notion of the video equivalent of an RSS feed has been kicking around for years, so I pay attention when a startup makes the case that timing and technology are finally right to bring personalized newscasts to market. That's the pitch of entrepreneur Adriano Farano's Watchup, an early-stage Silicon Valley business with a staff of 10 and users … Read More
NEWS

Local TV journalists say police encounters are mixed in Ferguson

Local television journalists from St. Louis covering the protests in Ferguson, Missouri tell Poynter.org there is a version of the story unfolding that has not been widely told. These journalists say it's true that some officers have come at them with weapons drawn but others have shown remarkable restraint. KTVI photojournalist Dave Sharp was hit in the thigh by … Read More
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