Articles about "The Advocate (Louisiana)"


Advance Local president: ‘signs of success are everywhere’

Privately held Advance has been mostly mum on the results of its cutback of print editions in most markets and the relaunch of its newspapers as digital media companies. But in a year-end letter to employees, Advance Local President Randy Siegel partly answers one key questions skeptics like me have been posing:

Most of our new organizations are rapidly increasing their digital revenue and approaching the point where digital ad revenue growth will be larger than print ad revenue declines. This positions us well for the future given the inexorable shift of print advertising dollars to digital. When we started launching our new companies, growing digital ad revenue faster than losing print ad revenue was one of our preeminent goals and we are getting there sooner than expected. A special shout-out to our sales teams in Michigan, New Orleans and Syracuse where 25-30 percent year-over-year digital gains now seem par for the course.

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Advocate may add third ‘distinct paper’ in Louisiana

The Advocate

The Advocate of Baton Rouge and New Orleans will “substantially beef up news coverage” in Louisiana’s Acadiana region, and may add a distinct Acadiana edition in 2014, owner John Georges told business leaders in Lafayette, La., Wednesday.

“New Orleans is the test for what we’re going to be doing here,” he said. The paper has five staffers in the region currently, three of them reporters. Its current Acadiana edition has “fewer than 10,000 subscribers,” Billy Gunn reports.

Lafayette is served by the Gannett-owned Daily Advertiser, whose most recent publisher’s statement filed with the Alliance for Audited Media shows average Sunday circulation of 35,066 and average Monday-Saturday circulation of 26,416.

Georges also said Louisiana football legend Archie Manning told him The Advocate is “the best sports paper in the country.” Read more

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The Advocate offers buyouts to veteran staffers

The Advocate

The Advocate of Baton Rouge (and increasingly New Orleans), La., wants to reduce its number of full-time employees by 5 percent, Timothy Boone reports. Half the reductions — about 19 altogether — will be taken from the news departments, Boone writes.

“If not enough employees take the plan, then there would be involuntary layoffs in some departments,” Boone reports.

The Advocate has hired a number of former Times-Picayune employees in recent months; the two papers are locked in an increasingly interesting newspaper war.

Related: The nation’s newspaper wars, compared Read more

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New Orleans newspaper war: Now with TV partnerships!

The Advocate | Nola.com

Louisiana’s Advocate newspaper announced a partnership with New Orleans CBS affiliate WWL-TV Tuesday. Why’s that significant? The Advocate says it’s because the two entities will share sports, weather and investigative reporting. Those are all great reasons, but that last content vertical is especially tantalizing for people obsessed with Louisiana newsgathering, because two of WWL’s investigative reporters are former employees of the New Orleans Times-Picayune, with which the Advocate is locked in an escalating newspaper war.

• David Hammer left the Picayune for WWL-TV last June after the paper announced it would reduce print frequency and staff (since then, the Times-Picayune has increased print frequency again). Read more

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Advocate strikes deal to print New Orleans obits

The Advocate | U-T San Diego | CT News Junkie

The (Baton Rouge) Advocate “has reached deals with more than a dozen funeral homes to begin printing their obituaries” in its New Orleans edition, the paper reports.

“The lack of local obituaries has been a frequent criticism of subscribers,” a report from the paper’s New Orleans bureau says.

The obituaries news is another challenge to The (New Orleans) Times-Picayune by The Advocate, which moved aggressively into the New Orleans market after the Times-Picayune reduced print frequency last year. New Orleans businessman John Georges purchased the Advocate this year, and the paper has hired some prominent Times-Picayune veterans.

The Advocate has also announced an advisory panel for its New Orleans edition that includes Anne Milling, who was among a group of prominent New Orleanians who petitioned Advance Publications to sell the Picayune rather than reduce its print frequency. Read more

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On 1-year anniversary of Times-Picayune announcement, photographer looks at print readership

The Lens | Media of Birmingham

One year ago today, spurred by a New York Times story, The (New Orleans) Times-Picayune announced it would reduce staff and print frequency. Photographer Bevil Knapp took a look last June at how New Orleanians consumed the print paper; on Friday The Lens published another essay showing the subjects a year later.

Wilbert “Mr. Chill” Wilson cuts Gail Brooks’ hair in 2012. (Photo by Bevil Knapp)
Wilson with fellow barber Carson Gauthreaux Jr. a year later (Photo by Bevil Knapp)
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Advocate owner says he ‘tried to buy’ Times-Picayune

The Advocate | WWL | Dump the Picayune | The Times-Picayune

The Baton Rouge, La.-based Advocate announced Wednesday it was hiring four reporters from the Times-Picayune, a paper with which it is engaged in a growing newspaper war.

In a May 2 interview, WWL-TV anchor Melanie Hebert passed on a viewer question to John Georges, The Advocate’s new owner: Would he be interested in buying the Times-Picayune “You can’t buy something that there’s not a willing seller,” Georges replied.

I tried to buy them. I sent word to them before the Advocate or during the Advocate and they weren’t interested in selling.

Advance, which owns the Times-Picayune, has repeatedly said the paper is not for sale. Read more

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Buyer interested in Advocate, which now sells about 22,000 copies a day in New Orleans

The Advocate
A private buyer is interested in buying the Baton Rouge paper, Timothy Boone reports. Circulation at The Advocate is up since the seven-day-a-week paper made a play for readers of the New Orleans Times-Picayune, which reduced print frequency last year.

The Advocate’s average weekday circulation is about 98,000 and Sunday circulation is about 125,000 — boosted by its recent entry into the New Orleans market. New Orleans accounts for about 22,000 issues daily, said Dean Blanchard, the newspaper’s circulation director.

Boone’s article includes some interesting Advocate facts, including that its building is owned by Jimmy Swaggart’s Family Worship Center and that it originally competed with a Whig newspaper. Read more

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