Andrew Beaujon
Apr. 5, 2013
8:06 am
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Andrew Beaujon
Mar. 21, 2013
9:07 am
Web video startup
NowThis News will produce two to three videos to illustrate stories in The Atlantic each month, the company announced Thursday.
The Atlantic liked the "tone and tenor of our content," NowThis Editor and Chief Ed O’Keefe said in a phone call with Poynter. He and Managing Editor Katharine Zaleski came from New York to D.C. last November to discuss a partnership with the magazine, and the news orgs worked on a few dry runs together, including this video, which bounced off Emily Bazelon's
piece on bullying from the magazine's March issue:
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Jeff Sonderman
Mar. 5, 2013
4:38 pm
Nate Thayer | James Bennet
Editor-in-Chief James Bennet would like you to know this recent dustup -- over
asking a freelancer to provide free Web content -- isn't how The Atlantic normally operates.
Freelance writer Nate Thayer posted to his blog Monday an email exchange between himself and an Atlantic editor, who wanted to see if Thayer would "repurpose" a recent article into a shorter version for the Atlantic website. For free.
Atlantic editor Olga Khazan wrote, in part: "We unfortunately can’t pay you for it, but we do reach 13 million readers a month. ... I am out of freelance money right now, I enjoyed your post, and I thought you’d be willing to summarize it for posting for a wider audience without doing any additional legwork. Some journalists use our platform as a way to gain more exposure."
Thayer stridently refused: "I have bills to pay and cannot expect to do so by giving my work away for free to a for profit company so they can make money off of my efforts. ... Frankly, I will refrain from being insulted and am perplexed how one can expect to try to retain quality professional services without compensating for them."
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Jeff Sonderman
Jan. 30, 2013
1:45 pm
The Atlantic has developed new guidelines for its use of sponsored content, after
pulling and apologizing for a sponsored piece about Scientology earlier this month.
The company
issued a statement at the time that read in part: "We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way. It's safe to say that we are thinking a lot more about these policies after running this ad than we did beforehand."
The
new policy issued today outlines the general principles The Atlantic will adhere to when running content produced or paid for by a sponsor, with the overall goal that "The Atlantic must maintain its editorial integrity and the trust of its readers."
One key focus is on transparency:
The Atlantic will prominently display the following disclaimer on all Sponsor Content: ‘SPONSOR CONTENT.’ The Atlantic will additionally include the following disclaimer on all Sponsor Content: ‘This article is written by or on behalf of our Sponsor and not by The Atlantic’s editorial staff.’ The Atlantic may additionally include, in certain areas and platforms, further explanation defining Sponsor Content to Atlantic readers. In addition, The Atlantic will ensure the treatment and design of Advertising and Sponsor Content is clearly differentiated from its editorial content.
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Julie Moos
Jan. 15, 2013
5:08 am
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Andrew Beaujon
Jan. 3, 2013
4:52 pm
Forbes
The Atlantic is assembling a "paid content SWAT team," Atlantic President Scott Havens tells Jeff Bercovici. Does that mean a paywall's coming?
"It’s not definitely happening, but it’s definitely part of the mix,” Havens tells the reporter. The company last played with a subscriber-only website in 2008, but Havens says the "conditions on the ground have changed.”
“We’re shooting ourselves in the foot a little by having the paid app in the iTunes store while offering ourselves for free in Safari.” (more...)
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Steve Myers
July 10, 2012
2:46 pm
The Daily Dot
In June,
Reddit temporarily banned several sites, including The Atlantic, for spamming. The Daily Dot reports that in some cases the punishment was quite temporary:
The Atlantic returned nine days ago; Discovery News only suffered the ban for three days; and BusinessWeek returned after two days—a slap on the wrist, at worst. ...
Not all of the sites kicked off Reddit in the Great Spam Purge have returned, however. ... Science sites PhysOrg and ScienceDaily remain barred from the site.
Reddit's general manager tells The Daily Dot's Kevin Morris that the site lifts such bans when publishers address the problem.
Morris wrote in April that Jared Keller, The Atlantic's associate editor and social media editor,
had been kicked off Reddit for spamming. Reddit doesn't prohibit users from sharing links to content that they have a vested interest in, Morris noted, but most users seem to think that shouldn't account for more than one in 10 links.
Keller relentlessly shared content from The Atlantic, frequently posting three or four articles in a single day, which, all told, added up to hundreds and probably thousands of links—so many, in fact, that clicking through 10 pages and 250 submissions worth of content takes you just three months deep into his submission history.
Correction: Although The Daily Dot reported that GlobalPost links are still banned from Reddit, a GlobalPost staffer tells Poynter that the punishment was lifted on Friday. Links have been posted since then.
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June 27, 2012
4:58 pm
The Atlantic uncovers the real secret to viral success:
BuzzFeed is a hit-maker making hits the only way reliable hits can be made: By figuring out what’s already popular and tweaking them to make something new.
…Two years ago, a monthly magazine published a successful article about women and society that launched a national debate. Last year, it published another article about women and society that launched a national debate. Last week, it published yet another article about women and society that launched the loudest national debate of them all. The name of that magazine? If you don’t know what magazine I’m talking about, scroll to the top of this page.
The Atlantic, BuzzFeed, and Lionsgate are really different companies with really different cultures and really different definitions of success. But they share this in common: When you’re in the hit-making business, you only know one thing for sure: What has already worked.
“
Derek Thompson, The Atlantic
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Andrew Beaujon
June 14, 2012
8:01 am
The Daily Dot |
The New York Observer
Reddit
has banned several domains, including some from Atlantic Media, from being submitted to the popular social news site. Such bans, Reddit general manager Erik Martin
wrote on a discussion of the action, "are temporary," but they are a source of concern for publishers trying to benefit from the massive page views that can ensue when a link takes off there.
I can't find anything on Reddit saying exactly how the publishers allegedly gamed the site (though please note my understanding of Reddit comes almost exclusively from being thrilled when I notice one of Poynter's posts
is getting traffic from there). An April story on The Daily Dot said
The Atlantic's Jared Keller had been booted from Reddit, which informally bans submitting "a link to a site that you own or otherwise benefit from in some way," for allegedly spamming the site with thousands of links from Atlantic properties. Keller told The Daily Dot's Kevin Morris that he "tried to adhere to those standards."
New York Observer's Jessica Roy writes that several Reddit users are upset that no Conde Nast sites — that company, like Reddit, is owned by Advance Publications — have been banned for the same behavior. In a discussion of that point on the site, Reddit's Neil Williams
says they could be banned, too. "Hopefully they know better," Williams writes.
Related: "Loving the Alien: How Erik Martin, King Bee of Reddit’s Hive Mind, Harnessed the Buzz" (
New York Observer)
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Steve Myers
Nov. 21, 2011
8:32 am
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