The Atlantic uncovers the real secret to viral success:
BuzzFeed is a hit-maker making hits the only way reliable hits can be made: By figuring out what’s already popular and tweaking them to make something new.
…Two years ago, a monthly magazine published a successful article about women and society that launched a national debate. Last year, it published another article about women and society that launched a national debate. Last week, it published yet another article about women and society that launched the loudest national debate of them all. The name of that magazine? If you don’t know what magazine I’m talking about, scroll to the top of this page.
The Atlantic, BuzzFeed, and Lionsgate are really different companies with really different cultures and really different definitions of success. But they share this in common: When you’re in the hit-making business, you only know one thing for sure: What has already worked.
Derek Thompson, The Atlantic