Compulsive calendar watchers may have notice that May 1 has come and gone without the typical report on newspaper circulation averages for the six months ended March 31.
There isn’t such a report and won’t be.
Instead the Alliance for Audited Media is requiring newspapers to report quarterly and giving them the option of updating digital metrics monthly.
The first of the new format quarterly reports are available on AAM’s website and others will be uploaded over the next several weeks, according to Neal Lulofs, executive vice president for marketing and strategy.
The so-called Consolidated Media Reports aim to offer more detailed and more up to date information. Of course, they include paid digital subscriptions and other variations like free Sunday distribution of coupon packets without the news to selected zip codes. Read more