Jeff Sonderman
Mar. 5, 2012
2:58 pm
paidContent
The Economist has elevated Oscar Grut, head of its tablet editions, to a new position overseeing the website and all other digital products as well. “It is a sign," Robert Andrews reports, "that after years of struggling to make money and native products on the web, publishers increasingly view digital editions -- familiar reversioning of their core legacy titles -- as their primary digital products.” ||
Related: Why The Weather Channel separates tablet & mobile ad sales: "We just see so much more value in the tablet” (Digiday) ||
Earlier: Economist CEO foresees rapid audience shift from print to tablet (Poynter)
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Jan. 16, 2012
8:50 am
In “The value of a good editor” (January 7th), we unwittingly proved the point of the title by referring to Joshua Rosenthal of the University of Puerto Rico subsequently as “Ms Rosenthal”. The gender-identifying appellation had been intended for his colleague, Sandra Garrett. Apologies to both.
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An apology from The Economist
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Jeff Sonderman
Nov. 28, 2011
11:57 am
Guardian
Andrew Rashbass
tells Roy Greenslade that U.S. readers of The Economist expect to largely abandon the print product in the next two years, moving quickly to tablets. Greenslade reports:
The Economist's own research reveals that 28% of its readers already own a tablet, with a further 23% expecting to own one within a year.
A survey of the Economist's US subscribers asked those aged over 40 how they read the Economist – more than 95% said they read it in print. But when asked how they expect to read it in two years' time, the number expecting to do so in print fell to 35%.
"I've never seen a statistic like it," Rashbass said.
Related: Joshua Benton at Nieman Lab points out a problem for news organizations trying to plan
investments in e-books and Kindle editions:
Amazon never discloses how many e-readers it has sold. "If sales numbers really are impressive," he challenges Amazon, "shout them from the rooftops!"
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Jim Romenesko
Oct. 20, 2011
10:56 am
paidContent.org
The Economist is revoking premium digital subscriptions from some users after realizing it's been accidentally giving them full digital access -- for five years, in some cases. The magazine, which charges $110 a year for the digital-only subscription, tells
freeloaders: “Unfortunately, we have been providing you with full digital access in error. Our system will be updated to correct this error on October 25th 2011. After that time, your full digital access will only continue if you choose to subscribe. ....We hope that you have enjoyed full digital access to The Economist. It would be our pleasure to welcome you as a subscriber in the near future."
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