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The Minneapolis Star Tribune

NEWS

A Minneapolis brewery made a beer to mark the Star Tribune's 150th year

The Minneapolis Star Tribune turns 150 later this month. In honor of that milestone, a Minneapolis brewery made a pale ale in the newsroom's honor. In a press release, Fulton Brewing Company's head brewer, Mike Salo, explains how the beer was made. (And he just might have a future in writing if the whole beer thing falls through.) Extra! Extra! … Read More
NEWS

Is there an untapped market for print in local journalism? No, seriously.

A few months ago, staff at The Minneapolis Star Tribune did something journalists don't always have the time to do: think way ahead. One year in advance, staff photographers shot images of the Minnesota winter for next winter's StarTribune Magazine. The quarterly magazine debuted Sunday, marking a new product for a newsroom that's worked hard over the last … Read More
NEWS

How The Minneapolis Star Tribune covered the death of a plucky community hero

Mary Tyler Moore wasn't born in Minnesota. She never lived there. But the determined young journalist she played for seven years in the 70s did. So on Wednesday, when news of her death broke, The Minneapolis Star Tribune was ready with the story. In the hours between first hearing news that Moore, 80, was gravely ill and then that the … Read More
NEWS

It's time to stop saying 'old media'

This year, I visited six newsrooms. Some had low-ceilinged cubicle mazes with coffee-stained carpets and newsprint towers. Some had quote-covered glass meeting spaces and slick, quiet rooms. At all of them, I found local legacy newsrooms, or "old media" as they're often called, doing the work of digital journalism. In one case, the print product was an afterthought. In another, … Read More
NEWS

ComScore: Users spend 60 percent of their digital media time with mobile platforms

— ComScore data indicates users spend 60 percent of their digital media time with mobile platforms, up from 50 percent last year. And "time spent on mobile apps is higher than any other digital medium, coming in at 51 percent," CNET's Dara Kerr writes. — Version 2.0 of Jason Calacanis' Inside app is here, Capital New York's Johana Bhuiyan … Read More
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