Earlier this week, the editor of The Onion’s latest satirical website published a mission statement of sorts at the bottom of (what else?) a fake news story.
Titled “Rich, Famous People Terrified By Launch Of Celebrity Gossip Site,” the article concludes by announcing the arrival of StarWipe, a site that promises to take aim at “the beautiful, idolized rich” for an audience of readers who will “smirk and feel slightly superior for a few, fleeting seconds.”
“But even then, the site might just make some shit up to fill a slideshow,” an “insider source” adds, playing to the familiar trope of blind gossip items in tabloid news.
The man behind those words – and his own dubious source — is Sean O’Neal, who conceived StarWipe during a stint at the AV Club, an entertainment site owned by The Onion’s parent company. Read more