The Oregonian, a publication older than the state it serves, announced in late March that it’s created a new publication called the Beaverton Leader to cover news for the town that’s home to Nike. Apparently it missed the industry memo to stop the presses and get out of the print business.
“Our idea is that part of a successful [newspaper] strategy has to include effective community-level journalism and advertising,” said Peter Bhatia, The Oregonian’s editor, in a phone call with Poynter.
The Leader isn’t The Oregonian’s first town-specific newspaper. It also distributes the Hillsboro Argus and the Forest Grove Leader. Like the Forest Grove paper, Beaverton will be distributed for free, with an advertising insert, to most of the Beaverton community on Wednesdays, and will also be included with Beaverton residents’ Oregonian papers, if they’re subscribers.… Read more