The Sentinel

Pennsylvania paper gains subscribers after Patriot-News reduces print frequency

Editor George Spohr says “new circulation starts have been incredible” at The (Carlisle, Pa.) Sentinel since The (Harrisburg, Pa.) Patriot-News reduced print frequency this month.

Spohr sent this picture of new sub orders and a note: “This is what happens when your competition goes to three days per week.”

Seventy-six people subscribed Monday and more than 100 did Tuesday, Spohr wrote in an email to Poynter.

Spohr says Sentinel circulation director Phil Ferrara told him on a usual day, 10 people start subscriptions.

Figures from the Alliance for Audited Media show The Sentinel has an average Sunday circulation of 13,902 and an average circulation of 12,838 Monday-Saturday. The Patriot-News has an average Sunday circulation of 118,655 and average daily circulation of 70,446. Read more


Pennsylvania newspaper, TV station team to compete with less frequent Patriot-News

The Sentinel | WHTM
The (Carlisle, Pa.) Sentinel and Harrisburg, Pa., TV station WHTM have struck a content-sharing agreement that they think will give them an upper hand when the competing (Harrisburg) Patriot-News goes to a three-day-per-week print schedule in January.

“There will be a real vacuum for people who like to read the newspaper seven days a week,” [WHTM] President and General Manager Joe Lewin said. “I think the regular subscribers to The Patriot-News feel abandoned, and I know that The Sentinel management sees this as a real opportunity.”

WHTM will provide the Sentinel with weather content, and both news organizations’ stories can end up on both platforms. The Sentinel competes with the Patriot-News in Cumberland County, just west of Harrisburg. Read more