A sexist headline and lead greeted Rona Fairhead’s appointment as head of the BBC Trust, Sophie Kleeman wrote Tuesday for Mic.
— Mic (@micnews) September 3, 2014
From Kleeman’s story:
Instead of highlighting Fairhead’s professional accomplishments — the things actually landed her the job — the newspaper instead decided to highlight her maternal status.
The story’s lede just makes it worse. It gives the message that because she’s the first woman to hold the position, we must somehow use “feminine” characteristics to distinguish her from her predecessors; in this case, her motherhood.
Kleeman points out that the Web version of The Telegraph’s story uses a different headline. Actually, a few of them do. There’s “In Rona Fairhead, the BBC may have found the formidable chief it needs,” and “Businesswoman Rona Fairhead the preferred choice for next BBC Trust chairman”. Read more