The Verge posted some offbeat stuff during its anything-goes Hack Week last week: a timeline of Gordon Ramsay’s epicurean empire, a history of metaphors for the internet, a list of the top 10 videos featuring Nilay Patel, editor-in-chief.
“I was expecting traffic to crater,” Patel said. But pageviews actually jumped 11 percent from the previous week. More telling: Facebook engagement was up 52 percent.
Given the BuzzFeed-like content that the site ran as it experimented with tools like timelines, photo sliders and quizzes, that’s not a huge surprise. While articles like “Name this Samsung rectangle” clearly resonated with readers by offering something new, some commenters were a little fed up with all the quizzes and lists.
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