Robert Marcus, the incoming CEO Time Warner Cable offered to "unbundle" CBS programming
as a way to get the network back on the cable system. Time Warner blocked CBS programs
in New York, Los Angeles, Dallas and in parts of a number of other markets in a dispute over the cable company's rights to carry CBS' programs.
Until now, the battle has affected only CBS-owned stations serving customers also served by Time Warner. But now, Time Warner is opening the door to an idea that until now, cable companies have vigorously resisted.
The offer, in a letter from Marcus to CBS, would allow customers to decide if they wanted CBS programming and if so, they would pay specifically for that.
In other words, the new offer includes allowing Time Warner Cable customers to choose a plan that includes CBS or not. (more...)