John Herrman’s take on the proliferation of “takes” — seemingly every news organization’s urge to publish something, no matter how unoriginal, about the hot issue of the day — has of course generated lots of takes on his piece itself.
In his post at the Awl, Herrman describes how news outlet after news outlet posted anything they could about a nonstory in July — the EPA accidentally sending a tweet about Kim Kardashian’s app:
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There were dozens more of these stories, all about a single tweet, from virtually every outlet that publishes news. And they served their purpose admirably: They left no attention on the table. They represent “we should have something on this” news impulse stripped to its barest form, left unspoken and carried out as a matter of course.