Articles about "Time"


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Time.com’s bounce rate down 15 percentage points since adopting continuous scroll

Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.

This “continuous scroll” strategy for news sites’ article pages is gaining momentum. It’s been adopted by Time.com, NBCNews.com and LATimes.com, reflecting the fact that direct homepage traffic is waning (see the New York Times innovation report), and traffic from social media (particularly Facebook) just keeps growing.

So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors. Here’s how sites that relaunched in the first half of 2014 are addressing that problem by making use of the continuous scroll (aka infinite scroll) feature in their article pages:

Time.com

Since its March redesign, Time.com’s bounce rate — the percentage of visitors who leave the site after viewing only one page — has declined by 15 percentage points, according to managing editor Edward Felsenthal. Read more

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Fortune magazine triples amount of online content even as Time Inc. cuts costs

As the newly standalone Time Inc. looks to cut costs by 25 percent and media writers [Bloomberg, The Atlantic, Nieman Lab] outline the magazine publisher’s tenuous digital prospects, Fortune and Money have made 31 hires in recent months with one clear editorial strategy in mind: Publish more articles. A lot more.

Fortune is tripling the amount of content it publishes — up to 90 pieces per day. Money, meanwhile, is publishing about 20 to 30 pieces of content per day, the same amount it used to publish in an entire month. (Time.com has roughly doubled its output recently, too.)

The two financial magazines officially divorced from CNN last week due to the Time Inc. spinoff, launching new websites based on the platform for the recently redesigned Time.com.

Splitting off from their former home, CNNMoney, means Fortune and Money are taking full control of their digital presences. Read more

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Time correspondent Simon Shuster tells the story of his abduction near Konstantinovka, in Ukraine, recently. He was stopped at a checkpoint where a man “pulled me from the car and cracked me on the head with the butt of his pistol.”

About half of his buddies got nervous, even sympathetic, when they saw the blood running down my face, and a few even ran to bring me some tissues. Maybe these were meant to be the peaceful citizens struggling for their rights. For a while, they bickered about what to do with me before calling their commander, a lanky man in camouflage named Vanya, who soon drove up with a long-barrel shotgun and a bandolier of red shells across his chest. “You’re screwed now,” one of his men whispered at me.

But on the ride back to his headquarters in the town of Kramatorsk, inside the occupied city hall, Vanya apologized for the beating. “We’re at war here,” he offered as an explanation. “We’re in a military situation.”

Simon Shuster, Time

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Time.com website redesign: ‘There’s a lot of text, and that’s intentional’

As Time.com‘s Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com for me, I expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View.

But Felsenthal and Bernard emphasized neither of the two buzzwords I expected: “visual” and “white space.” Instead, the site in its second major redesign in 18 months unabashedly embraces density — text-based density!

“I think the homepage draws on visuals, which of course have always been a part of Time’s history,” Felsenthal said. “But it’s pretty dense, there’s a lot of text, and that’s intentional.”

That doesn’t mean the site is cluttered or overwhelming, just that it isn’t afraid to present visitors with lots of choices. At the same time, it maintains visual hierarchy — no visitor to the Time homepage will wonder what the top story of the moment is:

The aim, Felsenthal said, is for Time.com to “do for the minute what Time has always done for the week since it began, to bring you up to date in an extremely smart and readable fashion, quickly. Read more

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Figure skating: the best Olympic sport to illustrate anxiety

The Sochi Winter Games start in a week amid fraught circumstances, from concerns about Russia’s anti-”gay propaganda” law to concerns about security to concerns about press freedom.

And what better sport to convey the anxiety surrounding Sochi than figure skating? Its popularity may have declined in recent years, but as a vessel for illustrating these games’ ability to evoke beauty and unease simultaneously, it remains without peer.

For The Economist, Putin on ice represents “A skater with feet of clay.”
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‘Undesirable’ U.S. journalist banned from Russia

Time | Radio Free Europe | The Guardian | BuzzFeed

“I have been expelled from Russia and declared persona non grata,” David Satter wrote on his website Tuesday. The journalist and Russia scholar was banned from the country, Maya Rhodan wrote in Time Monday, “in what is reportedly the first such ousting since the U.S.S.R. disbanded in 1991.”

According to a story Tuesday from Radio Free Europe, Satter had been working with RFE as an advisor since September of 2013, and in December, Satter was told his visa would be renewed.

But Satter says he was told later by a Russian Embassy official in the Ukrainian capital that his presence in Russia was considered “undesirable” and his visa request had been rejected.

The Guardian has a video, here, with Satter explaining how things happened.

“It was typical, during the Soviet period, to accuse foreign correspondents of being spies,” Satter said in the video. Read more

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Time corrects: Pope Francis did not reject church dogma

It’s almost, er, time for Time to unveil its Person of the Year. One of the contenders is Pope Francis, who is featured in a slideshow from the magazine:

The text above the slide notes, “The first Jesuit Pontiff won hearts and headlines with his common touch and rejection of luxury.”

But that’s not what it initially said, as noted by the GetReligion blog. The slide originally read:

First Jesuit Pontiff won hearts and headlines with his common touch and rejection of church dogma and luxury.

The pope rejected church dogma? That’s a pretty big story! Alas, it’s not true. Time realized its error, fixed the copy, and appended this correction:

Correction: An earlier version of this post suggested that Pope Francis rejected some church dogma. He does not.

At GetReligion, Terry Mattingly asks, “can anyone think of a more amazing religion-beat correction during the past 12 months than this one in Time?”

As of now, I’d say this one is tops. Read more

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Joe Pompeo looks at Nancy Gibbs’ first few months on the job as Time’s managing editor. She was named to the post in September.

Today, Gibbs runs a newsroom free of the histrionics that some of her peers are known for. So undramatic is her approach that during a recent editorial meeting, while critiquing a homepage headline she thought was misleading, according to people who were there, Gibbs remarked to the offending party: “Why aren’t you leaving this meeting to fix this right now?” Everyone burst out laughing, the joke being that she was paraphrasing a Jill Abramson quote from POLITICO’s now infamous piece about the New York Times executive editor’s reportedly “brusque” and “dismissive” management style. Gibbs, on the contrary, is known for her encouraging, almost motherly mien, though she can still gossip with the best of ‘em or lay down the tough talk when a situation warrants it.

Joe Pompeo, Capital

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Time: ‘60 Minutes’ Benghazi apology nearly as good as Rob Ford’s

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CBS News’ retraction of “60 Minutes”‘ big Benghazi story is No. 4 on Time’s list of the year’s best apologies: “Logan issued two on-air apologies on CBS This Morning Nov. 8 and on 60 Minutes Nov. 10, though media watchdogs said the mea culpa should have explained how the program failed to see all sides of the story.”

Toronto Mayor Rob Ford’s apology for smoking crack came in a little higher.

Time’s year end Top 10 Everything in 2013 package also takes a few more looks at journalism:

TOP 10 OVERREPORTED STORIES – NO. 4, Wendy Davis’s shoes:

Never mind that for 11 hours Texas State Senator Wendy Davis filibustered a controversial bill that she and other critics insisted would close all but five of the state’s abortion clinics. Instead, Look at her shoes! Just look at those things! They’re pink and stylish and, seriously, they look really comfortable.

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Time plays off ‘Bitter Pill’ cover with story on Obamacare

Time’s new cover touts a story by Managing Editor Nancy Gibbs about the botched rollout of the new health-care law. The design may remind you of a previous Time cover story:

“Bitter Pill,” Steven Brill’s 36-page examination of hospital costs in March “sold more than double the typical number of copies,” Christine Haughney reported at the time. Read more

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