Time Inc. has named Callie Schweitzer its editorial director for audience strategy, Time Managing Editor Nancy Gibbs and Time Inc. EVP Todd Larsen tell staffers in a memo (below).
Schweitzer joined Time last August after hitches at Vox Media and Talking Points Memo. In her new role she’ll “continue to oversee the social team, editorial technology, content partnerships and newsletters at TIME while working on a variety of digital initiatives at the corporate level,” the memo says.
We are delighted to announce that Callie Schweitzer has been named Editorial Director, Audience Strategy for TIME and Time Inc.
In a remarkably short time, Callie has come to play a unique role across departments, and, increasingly, across brands at Time Inc. Though based in TIME editorial, she has from almost day one worked with executives and editors throughout the company to help identify new digital opportunities and expand our existing audiences.