Time

Callie Schweitzer named editorial director for audience strategy at Time Inc.

Time Inc. has named Callie Schweitzer its editorial director for audience strategy, Time Managing Editor Nancy Gibbs and Time Inc. EVP Todd Larsen tell staffers in a memo (below).

Schweitzer joined Time last August after hitches at Vox Media and Talking Points Memo. In her new role she’ll “continue to oversee the social team, editorial technology, content partnerships and newsletters at TIME while working on a variety of digital initiatives at the corporate level,” the memo says.

RELATED: Fortune magazine triples amount of online content even as Time Inc. cuts costs

We are delighted to announce that Callie Schweitzer has been named Editorial Director, Audience Strategy for TIME and Time Inc.

In a remarkably short time, Callie has come to play a unique role across departments, and, increasingly, across brands at Time Inc. Though based in TIME editorial, she has from almost day one worked with executives and editors throughout the company to help identify new digital opportunities and expand our existing audiences.

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Career Beat: Joe Weisenthal heads to Bloomberg

Good morning! Here are some career updates from the journalism community:

  • Joe Weisenthal will host a TV show and develop a market-focused website for Bloomberg. He is executive editor at Business Insider. (Business Insider)
  • Ashkan Soltani will be chief technologist at the Federal Trade Commission. Previously, he was an independent privacy researcher who helped The Washington Post cover the National Security Agency. (WP)
  • Mick Greenwood is head of video at Time Inc. UK. Previously, he was managing editor of video at MSN. Richard Giddings is now head of mobile at Time Inc. UK. Previously, he was digital editions program manager there. (Time Inc.)

Job of the day: Vice News is looking for an associate producer. Get your résumés in! (Journalism Jobs)

Send Ben your job moves: bmullin@poynter.org Read more

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Career Beat: Tom Knudson joins Center for Investigative Reporting

Good morning! Here are some career updates from the journalism community:

  • Tom Knudson is now a senior reporter at The Center for Investigative Reporting. Previously he was a staff writer at The Sacramento Bee. (Center for Investigative Reporting)
  • Mark Smith will be mobile web editor for The Washington Post. Previously, he was senior manager of social media marketing at USA Today. (Washington Post)
  • Brian Gross will be deputy design director at The Washington Post. Currently, he’s lead senior designer there. Emmet Smith will be lead senior designer at The Washington Post. Previously, he was a senior designer there. (Washington Post)
  • Julia Cheiffetz is now executive editor at Dey Street Books. Previously, she was editorial director at Amazon. (@rachelsklar)
  • Stephen Collinson is now a senior enterprise reporter for CNN’s digital politics. Previously, he was a White House correspondent for Agence France-Presse. (Politico)
  • Matt Vella is now assistant managing editor at Time magazine.
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4 quick Twitter tips from Time, CNN, Mashable and NPR

Four social media experts offered tips from their experiences detecting news, reporting news, publishing news and engaging with audiences at a panel moderated by Twitter’s head of news, Vivian Schiller, at the Online News Association conference in Chicago. Here are four of them.

Get retweeted by telling people stuff they don’t know

Quiz time: Callie Schweitzer, director of digital innovation at Time, asked attendees to guess which of these two tweets received the most retweets:

Schweitzer said the second tweet gave people info that they didn’t already know, accounting for its success. Read more

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Let’s start using clickbait for good

John Herrman’s take on the proliferation of “takes” — seemingly every news organization’s urge to publish something, no matter how unoriginal, about the hot issue of the day — has of course generated lots of takes on his piece itself.

In his post at the Awl, Herrman describes how news outlet after news outlet posted anything they could about a nonstory in July — the EPA accidentally sending a tweet about Kim Kardashian’s app:

There were dozens more of these stories, all about a single tweet, from virtually every outlet that publishes news. And they served their purpose admirably: They left no attention on the table. They represent “we should have something on this” news impulse stripped to its barest form, left unspoken and carried out as a matter of course. Endless minimalist Takes, obviously duplicative from the producer’s side but not necessarily from the other, all drawing energy from a single glowing unit of information.

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Scott Olson shot both Businessweek’s and Time’s covers this week

The work of Getty Images photographer Scott Olson is featured on both Bloomberg Businessweek’s and Time’s covers this week:

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Olson was arrested and released in Ferguson, Missouri, on Monday. He also took this iconic shot of the unrest there:

On his HBO show Sunday, John Oliver noted that CNN used the shot extensively, despite the fact that it shows a mailbox that says “Fuck the Police.” (Fast-forward to 6:25.)

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AP journalist and translator killed in Gaza

Simone Camilli in Beit Lahiya on Monday. (AP Photo/Khalil Hamra)

Simone Camilli in Beit Lahiya on Monday. (AP Photo/Khalil Hamra)

mediawiremorningGood morning. Here are 10 media stories.

  1. AP journalist and translator killed, photographer injured in Gaza: Simone Camilli and translator Ali Shehda Abu Afash “died Wednesday when Gaza police engineers were neutralizing unexploded ordnance in the Gaza town of Beit Lahiya left over from fighting between Israel and Islamic militants.” AP photographer Hatem Moussa was seriously injured in the explosion. (AP) | Moussa got AP’s “Beat of the Week” nod last month. (APME)
  2. Is there a second Snowden? James Bamford writes that he got “unrestricted access to [Edward Snowden's] cache of documents in various locations. And going through this archive using a sophisticated digital search tool, I could not find some of the documents that have made their way into public view, leading me to conclude that there must be a second leaker somewhere.” (Wired) | Related: What it’s like to do a photoshoot with Snowden.
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NYT’s Tyler Hicks on Gaza: ‘It’s impossible to know who’s who’

The New York Times | CNN | Time

On Tuesday, The New York Times’ photojournalist Tyler Hicks spoke with James Estrin for the Times’ Lens blog. Hicks and Estrin spoke about the images coming out of Gaza.

Sometimes people assume that you can have access to everything, that you can see everything. But the fighters are virtually invisible to us. What we do as photographers is document what we can to show that side of the war. There are funerals, there are people being rushed to the hospital, but you can’t differentiate the fighters from the civilians. They are not wearing uniforms. If there is someone coming into the hospital injured, you can’t tell if that’s just a shopkeeper or if this is someone who just fired a rocket towards Israel. It’s impossible to know who’s who. We tried to cover this as objectively as possible.

On Sunday, CNN’s Brian Stelter spoke with New York magazine’s Benjamin Wallace-Wells about how differently Israel and Hamas are handling the war. Read more

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Time.com’s bounce rate down 15 percentage points since adopting continuous scroll

Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.

This “continuous scroll” strategy for news sites’ article pages is gaining momentum. It’s been adopted by Time.com, NBCNews.com and LATimes.com, reflecting the fact that direct homepage traffic is waning (see the New York Times innovation report), and traffic from social media (particularly Facebook) just keeps growing.

So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors. Here’s how sites that relaunched in the first half of 2014 are addressing that problem by making use of the continuous scroll (aka infinite scroll) feature in their article pages:

Time.com

Since its March redesign, Time.com’s bounce rate — the percentage of visitors who leave the site after viewing only one page — has declined by 15 percentage points, according to managing editor Edward Felsenthal. Read more

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Fortune magazine triples amount of online content even as Time Inc. cuts costs

As the newly standalone Time Inc. looks to cut costs by 25 percent and media writers [Bloomberg, The Atlantic, Nieman Lab] outline the magazine publisher’s tenuous digital prospects, Fortune and Money have made 31 hires in recent months with one clear editorial strategy in mind: Publish more articles. A lot more.

Fortune is tripling the amount of content it publishes — up to 90 pieces per day. Money, meanwhile, is publishing about 20 to 30 pieces of content per day, the same amount it used to publish in an entire month. (Time.com has roughly doubled its output recently, too.)

The two financial magazines officially divorced from CNN last week due to the Time Inc. spinoff, launching new websites based on the platform for the recently redesigned Time.com.

Splitting off from their former home, CNNMoney, means Fortune and Money are taking full control of their digital presences. Read more

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