When a Florida jury pronounced George Zimmerman not guilty in the shooting death of unarmed black teen Trayvon Martin on July 13, Ebony magazine Editor-in-Chief Amy Barnett had to cope with two surprises:
First, she didn’t expect that the former neighborhood watch captain would completely escape punishment for shooting Martin, famously bearing just a can of iced tea and a bag of candy.
And she had a magazine which had to be put to bed in just eight days. What to do?
What Barnett eventually did, was scramble her staff to pull together an 18-page look at the issues raised by the verdict, including four separate cover shots featuring Martin’s parents and their surviving son, along with NBA star Dwayne Wade, filmmaker Spike Lee and actor Boris Kodjoe — each posing with their sons in gray, hooded sweatshirts to symbolize the “hoodie” Martin wore the night of his death.
The headline on each: “We are Trayvon” (excepting the cover featuring Martin’s parents, which reads: “We are all Trayvon.”)
“It was a team effort,” Barnett said of the decision to go with the four covers. Read more