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triple crown

NEWS

Doubling down on the Triple Crown, A publication's gamble on Belmont pays off

BloodHorse.com staff started planning for the 2014 Kentucky Derby, Preakness Stakes and Belmont Stakes in January. Now, with California Chrome in position for a Triple Crown win, their work has paid off. The 12-person editorial staff has produced a remarkable online interactive website. The story behind this project is both instructive and inspiring.  Bloodhorse.com is the online site of The Blood-Horse Magazine, which started in 1916 as an authoritative newsletter to the racehorse world. The staff produces a weekly 65-page print magazine and updates its website around the clock. While the Daily Racing Form and The Thoroughbred Daily News speak the language of handicappers, Bloodhorse is more focused on the business of racing, training, breeding and sales. "At the end of last year we looked at some of the big impressive projects that SBNation, The New York Times and others were doing," Eric Mitchell, the Editor-in-Chief of The Blood-Horse told me. "We realized these kinds of robust pieces are the kinds of things we should do and the thing about horse racing is that it is full of great stories. We realized that there are so many photographs, so many videos available to tell the stories that we had the opportunity to really beef-up our visual presence online and tell great stories."The Plan and the Warm-Up Read More
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