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trust

NEWS

Gallup: Trust in media is at all-time low

Journalists have taken fire from candidates and their surrogates this year as the election approaches, and some of that criticism seems to have stuck. In Gallup's annual poll measuring Americans' trust in mass media, just 32 percent of those surveyed said they had "a great deal" or "a fair amount" of trust in the media, down eight percentage points … Read More
NEWS

Managers, does your staff trust you? Try building your campaign on these 8 ideas.

Whether they're standing behind podiums, working the crowd or appealing to me on my TV screen, every candidate’s message is, at its core, the same: You can trust me. Some pledge to return America to greatness. Some promise to lower my taxes. Some assure me I won’t have to worry about competing for jobs with people from someplace else. They … Read More
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