trust

POYNTER

Managers, does your staff trust you? Try building your campaign on these 8 ideas.

Whether they're standing behind podiums, working the crowd or appealing to me on my TV screen, every candidate’s message is, at its core, the same: You can trust me. Some pledge to return America to greatness. Some promise to lower my taxes. Some assure me I won’t have to worry about competing for jobs with people from someplace else. They … Read More