Articles about "Tumblr"


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A journalist’s guide to using Tumblr

This morning I wrote about how some newsrooms use Tumblr, but getting to know the site can take awhile. So here’s a quick guide to using Tumblr, with Poynter’s Tumblr page as a reference.

This is the Tumblr Dashboard, … Read more

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Yahoo CEO Marissa Mayer and Tumblr Chief Executive David Karp.  (AP Photo/Frank Franklin II)

How some news orgs use Tumblr

What do you do with a blog service full of cat GIFs and memes? If you’re Yahoo, you buy it for $1.1 billion. If you’re a media outlet, you use Tumblr as an extension of your brand.

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Yahoo buys Tumblr, DOJ targeted another reporter: Morning links

YAHOO WILL BUY TUMBLR "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business," a Yahoo announcement this morning says. The acquisition cost Yahoo $1.1 billion, "substantially all of which is payable in cash." (more...)
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Report: Yahoo in talks with Tumblr

All Things D | Adweek | GigaOm | TechCrunch
Yahoo is discussing "strategic alliance and investment in or outright buy of" Tumblr, Peter Kafka and Kara Swisher reported Thursday evening.

Any such deal "could certainly bring Yahoo a big, young audience," they write.
[Tumblr's] worldwide traffic was at 117 million visitors in April, according to comScore. On its home page, Tumblr claims it has 107.8 million blogs and 50.6 billion posts. U.S. desktop traffic to Tumblr was 37 million in April, close to LinkedIn and Twitter, although Twitter obviously has much more via mobile.
The blogging service "has positioned itself as one of the few players in the digital ad world that is well suited for brand advertising," Mike Shields writes, saying a deal between the companies could be worth $1 billion. (more...)
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Tumblr dissolves its editorial team

Tumblr | Betabeat | AllThingsD | TechCrunch
"A year ago, Tumblr did something unprecedented," Tumblr founder David Karp writes about the editorial team the blogging service assembled, which fed its "Storyboard" project.

Tuesday night Tumblr did something not unprecedented in the world of publishing: It got rid of its editorial team.

"What we’ve accomplished with Storyboard has run its course for now, and our editorial team will be closing up shop and moving on," Karp writes.

Tumblr told Kelly Faircloth it's laying off three of the team's four members. Peter Kafka and Catherine Shu both say Tumblr is focusing on profitability, a possible motivation for the layoffs.
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Meet the lady behind the ‘Said to Lady Journos’ Tumblr

The woman who created the new “Said to Lady Journos” Tumblr was taken aback when a male labor union representative recently told her: “You’re pretty smart for a young lady.”

“It knocked me sideways,” said the creator, a … Read more

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‘Said to Lady Journos’ Tumblr is ‘depressingly relatable,’ female journalists say

A new Tumblr, Said to Lady Journos, highlights comments (mostly sexist) that female journalists hear on the job.

Here’s a sampling:
  • “Are you sure you know the game well enough to keep score?” -- a father at a high school baseball game
  • “If you got shrapnel in your ass, I’d be happy to take it out.” -- Contractor to a female journalist at a US military base in Iraq
  • “You, me and that camera could do some dirty things.” -- Said to a freshman photojournalist at a local bar as she shot a school assignment
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Ben Lowy photographs Libya with his new iPhone Hipstamatic Lens

Storyboard | iSee
Conflict photographer Ben Lowy is relying on his iPhone and his soon-to-be-released Hipstamatic lens, which applies minimal processing to the images, to document his latest trip to Libya. For the next week, Tumblr's Storyboard will publish his photographs.

In an interview with Storyboard, Lowy says he's gravitated to his iPhone rather than a sophisticated DSLR in part because it's more efficient and inconspicuous. "I think it engenders a greater sense of intimacy with subjects because you’re not putting a big camera in their face." (more...)
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Newsweek’s ‘Picture Dept.’ Tumblr: a second stage for photography

Photo editors will curate the best photography from around the Web and point out worthwhile photo exhibits and books.
Newsweek has added another Tumblr to its collection with Picture Dept., a photo blog that provides a second stage for work published in Newsweek and on The Daily Beast and showcases worthwhile photography around the Web.

Images are of course a big part of Picture Dept., but so are posts about photo exhibits and photo books. "We created this Tumblr to participate in the photo community," said Cara Phillips, a photo editor for Newsweek and The Daily Beast. It's meant to be a single destination "where we can share what we think is great out there and what people should be looking at."

Newsweek has a long history with Tumblr (well, old if you consider that the latter's only five years old). Picture Dept. joins a few siblings in the Newsweek/Daily Beast family of Tumblrs: It follows The New York Times' innovative "Lively Morgue" Tumblr, which features old Times photos -- the fronts and the backs, which often have interesting notations.



Picture Dept. strikes me as a bit of a hybrid between a typical Tumblr and a destination site. Editors will take part in the sharing and reblogging that is core to the Tumblr experience, and of course its posts appear on its followers' dashboards. But it also has a basic, tag-based navigation that encourages browsing, even by people who still don't quite understand what Tumblr is for: "Found" (posts that point to content found elsewhere on the Web), "Features" (collections of images, presented in slide shows) and "Recommended." (more...)
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Bitly data shows the best times to post links to Facebook, Twitter and Tumblr

Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. The results show interesting, distinct patterns among Twitter, Facebook and Tumblr. On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. And Tumblr is a night owl, with posts doing best after 7 p.m. See the charts below for the full breakdown from Bitly. (more...)
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