Yesterday’s insane Internet debate over the color of a dress offers a critical lesson that every journalist must incorporate into their daily work.
This lesson has nothing to do with viral content, fashion, BuzzFeed, social media, the future of media, Tumblr, or audience engagement.
Many of us looked at a very simple photo of a dress and saw something different. This had nothing to do with intelligence, experience, fashion sense or any other personal characteristic.
We are all at the mercy of our brains and its cognitive processes. Our eyes took in the information in front of us, our brains processed it, and in many cases it gave us the wrong answer. But the fact that it was coming from our brain meant that it seemed like exactly the right answer. Read more