Reuters | Storify
Reuters photographer Kevin Lamarque tells the story behind his now-famous photo of Hillary Clinton wearing sunglasses and checking her BlackBerry:

"On a secretive trip by Secretary of State Hillary Clinton to Tripoli, only days before the capture and killing of Libyan leader Muammar Gadaffi, I photographed Clinton aboard a C-17 transport plane. She was wearing dark sunglasses while texting from a makeshift desk she was working from. Okay, nice image I thought, but we were about to land in Tripoli which was certain to yield the images that the world would really want to see. Initially yes. But that was last October."

Last week it sparked a meme of 32 Tumblr posts suggesting what and who Clinton was text messaging. They got 83,000 shares on Facebook, over 45,000 Tumblr followers and a blitz of media coverage. In the end, Clinton herself joined the fun. In a Facebook chat on Thursday Lamarque said, "I am perhaps a bit old school, I don't tweet and I spend little time reading blogs, so the scope and scale of the whole thing was a bit of a mystery to me." And in the blog post, he adds: "Photographers, you never really know when your pictures will resurface and what use they will be to someone out there."

Time.com Among Time's must-see Tumblrs:

• ProPublica's "Officials Say the Darndest Things"
• Newspaper Blackout (write a poem by blacking out words on a newspaper page)
• ShortFormBlog
• The Political Notebook
• In Other News (also known as Blogging by Typewriter)
• Fotojournalismus
• Project Unbreakable, in which victims of sexual assault write a quotation from their attackers on a piece of paper and photograph themselves holding the paper

Related: Journalists are the 99 percent too, says new Tumblr | Journalists learn what works (& doesn’t work) on Tumblr | How to adapt online news in the age of sharing

Facebook accounted for more than half of all content-sharing activity in 2011, according to new data from AddThis.

The company’s sharing buttons are embedded on more than 11 million websites, giving it a pretty broad view of how content … Read more

Nielsen
In a report on social media published Monday, Nielsen breaks down how Americans spend their time on the Internet. The results are sobering for the online news industry. Americans spend 22.5 percent of their Internet time on social networks and blogs, and just 2.6 percent on current events & global news. Among the online activities that occupy more time than news: online games, portals, videos/movies, instant messaging and classifieds/auctions. Nielsen notes slivers of time on specialty news, including "computer and consumer electronics news," but they're counted in a broad "other" category. These figures were based based on Nielsen's tracking of a panel of Internet users. Skeptical readers may note that blogs could relate to news, and portals post news stories, so take that into account.

Activity	Percent of Internet time spent on it
Other (including porn)	35.1%
Social networks & blogs	22.5
Online games	9.8
Email	7.6
Portals	4.5
Videos/movies	4.4
Search	4.0
Instant messaging	3.3
Software manufacturer	3.2
Classifieds/auctions	2.9
Current events & global news	2.6

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Romenesko+ Memos
One is a shorter, more social version of Time's photo blog, LightBox. The second Tumblr, according to a Time memo, "aims to be a digital scrapbook of this institution’s vintage work, its indelible cultural influence and our own anecdotes on the work we do."

(more...)

NPR.org
WordPress has been around for eight years, and Tumblr just four. In the past six months, the number of Tumblr users has nearly tripled, reports John Asante. (There are more than 7 million Tumblr blogs.) Mark Coatney, who joined Tumblr last July after editing Newsweek's Tumblr, talks about Tumbling with NPR's "Morning Edition":

It's more almost like, you know, an email experience in a way. You'll dash off an email or do a tweet or something like that because it's quick and easy, so it's kind of taking that thinking and applying it to blogging.

It kind of speaks to what I think is a new and emerging thing in journalism, which is kind of talking to your audience on a peer-to-peer level as opposed to the broadcast model where you put it out and people consume it.

> Earlier: Coatney says his job is to introduce Tumblr to big media