Articles about "Upworthy"


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As reporters get measured, why even BuzzFeed, Upworthy aren’t beholden to numbers

Audience-based accountability can be scary for reporters, especially if it's based on imperfect page-view metrics that don't account for the fact that what's journalistically important isn't always what's popular. So how do we acknowledge the fact that our journalism exists to be read even as we remain suspicious of purely readership-based assessments of our work? Here's how Rick Edmonds put it in his recap of the Newspaper Association of America's mediaXchange conference in Denver last week:
I don’t think anyone is saying that data science will fully replace “gut” calls on what to cover and play prominently. But as leading practice on digital-only sites shows, hard real-time evidence of how stories perform is both a valuable supplement to old-timey news judgment and a check on bad choices.
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Nitsuh Abebe writes about Upworthy, which “publishes both some of the web’s most successful material and some of its most widely mocked and reviled.”

“I think marketing in a traditional sense, for commercialism–marketing to get you to buy ­McDonald’s or something–is crass,” says Sara Critchfield, the site’s editorial director. “But marketing to get people’s attention onto really important topics is a noble pursuit. So you take something that in one context is very crass and you put it in another. People will say, ‘That’s very crass,’ but in the service of doing something good for humanity, I think it’s pretty great.” This happens often when you ask questions about Upworthy: It turns out that whatever you were curious about is actually wonderful, because it’s ultimately in the service of the good of humankind. Would you need to be a black-hearted monster to feel that there must be a catch? Or that one will arrive next month, when Upworthy is slated to announce its long-awaited monetization strategy?

Nitsuh Abebe, New York

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Upworthy co-founder at SXSW: ‘This is what media should do’

The cofounder of Upworthy, speaking at South by Southwest Interactive on Monday, called for traditional news organizations to find better ways to engage readers with important journalism that previously never had to worry so much about promoting itself.

Grilled … Read more

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Poynter at SXSW: Algorithms, Journalism and Democracy

Editor’s Note: Poynter will be at South by Southwest, the annual music, movie and interactive festival, March 7-16, in Austin, Texas. Look for our Poynter faculty members, Roy Peter Clark, Ellyn Angelotti and Kelly McBride, and digital media reporter Read more

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Upworthy details why it fact-checks every post (and why it used GIFs in a correction)

In the battle for viral shares and views, Upworthy believes it has an advantage over other sites such as ViralNova: a team of fact-checkers.

Ironically, this group’s existence is today better known after an August correction from the site resurfaced Read more

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Upworthy’s GIF-laden correction sparks debate

Viral news curator Upworthy featured a video that put McDonald’s Chicken McNuggets under a microscope to reveal “strange fibers, blue objects, red coloring and other odd shapes.”

That’s what the description of the video on YouTube says it shows — … Read more

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Mental Floss a big winner after Facebook’s mysterious ‘high quality’ algorithm change

When Facebook announced in December that it was altering its News Feed algorithm to focus on “high quality content,” speculation centered on which sites might be in danger of excommunication as Facebook took aim at the viral bubble.

Was … Read more

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Journalists offer different perspectives on what to do with audience data

Younger staff in The Atlantic newsroom have a knack for sourcing their stories through social media, and getting them read that way, too, J.J. Gould, executive editor at TheAtlantic.com, said Monday morning at the Poynter Institute.

Gould was part of … Read more

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Is Facebook’s latest News Feed algorithm really intended to save us from ourselves?

Facebook | AllThingsD | BuzzFeed | Forbes
News that Facebook is altering its News Feed algorithm to put more "high quality content" in front of users has publishers fretting for good reason. News Feed changes are often complicated, rarely transparent and always nerve-racking considering the impact of Facebook referrals on site traffic.

The latest change should be particularly worrisome for news sites less focused on in-depth news than on the click bait increasingly flooding the site, according to an AllThingsD interview with News Feed manager Lars Backstrom:
Are you paying attention to the source of the content? Or is it solely the type of content?

Right now, it’s mostly oriented around the source. As we refine our approaches, we’ll start distinguishing more and more between different types of content. But, for right now, when we think about how we identify “high quality,” it’s mostly at the source level.

So something that comes from publisher X, you might consider high quality, and if it comes from publisher Y, it’s low quality?

Yes.
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Readers will ‘eventually choose the juicy truth over a heartwarming hoax,’ says Nick Denton

In an email to staffers Tuesday, Gawker Media honcho Nick Denton said it was "bad news" that BuzzFeed beat Gawker in traffic in November. Upworthy, which he describes as "even smarmier than Buzzfeed," is "nipping at our heels," Denton writes.

But Gawker sites had 106 million unique visitors last month, he writes, and its Kinja platform will likely even the race. While Gawker is "not completely averse to crowd-pleasing," Denton writes, Deadspin's Manti Teo story shows "the crowd will eventually choose the juicy truth over a heartwarming hoax."

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