Articles about "Upworthy"


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Times of India publisher to staffers: Give us your social media passwords if you’re posting news

mediawiremorningHey, it’s Tuesday. Media stories coming your way!

  1. Strict, strange social-media policy at Times of India: Bennett, Coleman and Company Ltd staffers have been told not to post news stories from their personal social media accounts; instead, they must create company-authorized accounts, according to Quartz India. Even weirder: the company — which publishes The Times of India and The Economic Times — “will possess log-in credentials to such accounts and will be free to post any material to the account without journalists’ knowledge,” Sruthijith KK reports. (Quartz India) | Quartz-related: How often should a site launch a redesign, like Quartz just did? Mario Garcia: “The answer varies, and there is a basic principle I follow: redesign (and/or rethink) when you need it.” (Garcia Media)
  2. NYT’s controversial Michael Brown profile: New York Times public editor Margaret Sullivan writes that calling Michael Brown “no angel” in a profile of the 18-year-old killed by police in Ferguson, Missouri, was “a blunder.” (Public Editor’s Journal) | Times national editor Alison Mitchell told Erik Wemple that the phrase derived from the story’s lead, which told an anecdote about Brown seeing a vision of an angel.
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Should publishers be taking better advantage of evergreen content in their archives?

For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old by Parse.ly’s definition.

Among the publishers included in the analytics company’s data: Upworthy, Conde Nast properties, The Atlantic properties, Fox News, The New York Post, Mashable, Slate, Business Insider, The Daily Beast, The Next Web and The New Republic.

Nearly half of the publishers see less than 5 percent of their web traffic attributed to content that is more than three days old, according to Parse.ly:

parselyevergreen

Unsurprisingly, Parse.ly found that topic-specific sites generally received a higher percentage of traffic from evergreen stories than breaking-news sites did. Upworthy doesn’t include timestamps in its stories, and many of Slate’s pieces are less time-sensitive than stories from The New York Post or Fox News and thus more likely to have a long shelf life of shareability. The mileage you get out of people coming across old stories varies a lot depending on what kind of content you have. Read more

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Rupert Murdoch is not giving up, the BBC cuts hundreds of jobs

mediawiremorningGood morning. Let’s do this. Read more

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Survey: Readers feel deceived by branded content

Here’s our roundup of the top digital and social media stories you should know about (and from Andrew Beaujon, 10 media stories to start your day, and from Kristen Hare, a world roundup):

At Nieman Lab, Alberto Cairo takes data journalism sites Vox and FiveThirtyEight to task for “worrying cracks that may undermine their own core principles.”

— Two-thirds of respondents to a survey by Contently “said they felt deceived when they realized an article or video was sponsored by a brand,” Erin Griffith writes at Fortune. And most readers don’t even understand what “sponsored content” means.

— Speaking of branded content and native ads, Upworthy claims many of its branded posts outperform editorial posts. Ben Young, CEO of Nudge, tells Digiday’s Ricardo Bilton that it makes sense that native ads “you’ve been working on for two weeks” would perform better than daily content.

— Between January 1 and June 30, Marc Andreessen tweeted 21,783 times, “more than any of Twitter’s founders have posted since its creation, and an average of five tweets per hour, every hour.” Dan Frommer breaks down that craziness at Quartz. Read more

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Upworthy releases ‘attention minutes’ code; Sports Illustrated to relaunch website

Here’s our roundup of the top digital and social media stories you should know about (and from Andrew Beaujon, 10 media stories to start your day):

Upworthy has released sample code for its “attention minutes” system of measuring engagement. “We actually use attention minutes as a core company goal,” Ed Urgola, Upworthy’s head of marketing, tells Fiona Lowenstein at CJR.

This week, Sports Illustrated becomes the latest Time Inc. magazine to undergo a website refreshing to be more mobile- and video-friendly, Emma Bazilian writes in Adweek. Poynter covered the redesigns of Time and Fortune and Money earlier this year.

Online news and politics videos are watched to the end 43 percent of the time, according to a Coull analysis of 12 million video plays. “The US and South Africa lead the way, with almost half of all online videos watched all the way through.”

Here’s how Twitter lit up around the world during the U.S.-Portugal World Cup match on Sunday:

“Anyone who doesn’t love Twitter is an idiot,” says Dan Snow (who still uses a BlackBerry) in a Guardian Q&A with Michael Hogan. Read more

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The Day in Digital: Inside the New York Times CMS and the impending Amazon phone

Content management systems are so in this season. Luke Vnenchak has a fascinating look inside Scoop, The New York Times’s “homegrown digital and (soon-to-be) print CMS.”

Jeff Bezos is expected to announce an Amazon smartphone today. How can the company compete with Apple, Android and Samsung? Quartz’s Dan Frommer has some thoughts on the strategy.

The Atlantic’s in good shape, for lots of reasons. Here’s another one, from a Jeff Sonderman tweet during American Press Institute’s summit on video:

Media critics weren’t critical enough of Aaron Kushner’s print-centric strategy at the Orange County Register, Clay Shirky writes, helping to poison the minds of young people who need to understand that print is in a death spiral from which it can’t recover. Read more

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As reporters get measured, why even BuzzFeed, Upworthy aren’t beholden to numbers

Audience-based accountability can be scary for reporters, especially if it’s based on imperfect page-view metrics that don’t account for the fact that what’s journalistically important isn’t always what’s popular.

So how do we acknowledge the fact that our journalism exists to be read even as we remain suspicious of purely readership-based assessments of our work? Here’s how Rick Edmonds put it in his recap of the Newspaper Association of America’s mediaXchange conference in Denver last week:

I don’t think anyone is saying that data science will fully replace “gut” calls on what to cover and play prominently. But as leading practice on digital-only sites shows, hard real-time evidence of how stories perform is both a valuable supplement to old-timey news judgment and a check on bad choices.

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Nitsuh Abebe writes about Upworthy, which “publishes both some of the web’s most successful material and some of its most widely mocked and reviled.”

“I think marketing in a traditional sense, for commercialism–marketing to get you to buy ­McDonald’s or something–is crass,” says Sara Critchfield, the site’s editorial director. “But marketing to get people’s attention onto really important topics is a noble pursuit. So you take something that in one context is very crass and you put it in another. People will say, ‘That’s very crass,’ but in the service of doing something good for humanity, I think it’s pretty great.” This happens often when you ask questions about Upworthy: It turns out that whatever you were curious about is actually wonderful, because it’s ultimately in the service of the good of humankind. Would you need to be a black-hearted monster to feel that there must be a catch? Or that one will arrive next month, when Upworthy is slated to announce its long-awaited monetization strategy?

Nitsuh Abebe, New York

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Upworthy co-founder at SXSW: ‘This is what media should do’

The cofounder of Upworthy, speaking at South by Southwest Interactive on Monday, called for traditional news organizations to find better ways to engage readers with important journalism that previously never had to worry so much about promoting itself.

Grilled by David Carr of The New York Times on Monday, Eli Pariser defended Upworthy’s viral headline tactics with free market language: “We don’t do well unless people like what we do so much that they share it.”

He emphasized Upworthy’s social mission, rejecting Carr’s challenge that some of the site’s content constitutes clickbait without a cause. The site is partnering with ProPublica and advocacy groups for climate change and human rights, and recently shared a video by Lean In about girls being called “bossy.”

Pariser also pointed to a video of aggressive stop-and-frisk tactics in New York that was viewed 17 million times in five days. The 13-minute video isn’t “anybody’s idea of viral content,” Pariser said, but it gave viewers a powerful glimpse into a world they might not be familiar with. Read more

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Poynter at SXSW: Algorithms, Journalism and Democracy

Editor’s Note: Poynter will be at South by Southwest, the annual music, movie and interactive festival, March 7-16, in Austin, Texas. Look for our Poynter faculty members, Roy Peter Clark, Ellyn Angelotti and Kelly McBride, and digital media reporter Sam Kirkland. Here is the third in a series of posts on what we’ll be doing at SXSW.

Algorithms control the marketplace of ideas. They grant power to certain information as it flies through the digital space and take power away from other information. Algorithms control who sees what on social-media sites such as Facebook and YouTube, through search engines such as Google and Bing, and even in defined news spaces such as The New York Times, with its lists of most-shared and most-commented features, and Yahoo News.

Just ask some poor guy who’s tried to get his old DUI photo removed from a scurrilous mug-shot site. Having your old mug shot out there in the ether isn’t so bad, except when it turns up on the first page of a Google search for your name. Read more

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