Earlier this year, Upworthy announced it was hiring New York Times Deputy Editor Amy O’Leary to be its editorial director, part of a broader effort by the viral news site to produce more original work.
O’Leary, widely regarded as a digital innovator at The Times, wrote at the time that her departure stemmed from a desire to “make sure the most impactful ideas reach real people” and cited an ambition to merge traditional storytelling methods with the power of metrics for maximum results.
On Wednesday, Upworthy took another step in its mission to move past its legacy as a curator of the Web and become a hub for original content. Starting this week, the digital startup is accepting submissions from freelancers who pitch stories that are “surprising, have a visual element, and are both meaningful and shareable.”
Reached by email, O’Leary said the freelancer program is aimed at broadening Upworthy’s field of vision to include stories the outlet might not have otherwise discovered. Read more