For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old by Parse.ly’s definition.
Among the publishers included in the analytics company’s data: Upworthy, Conde Nast properties, The Atlantic properties, Fox News, The New York Post, Mashable, Slate, Business Insider, The Daily Beast, The Next Web and The New Republic.
Nearly half of the publishers see less than 5 percent of their web traffic attributed to content that is more than three days old, according to Parse.ly:
Unsurprisingly, Parse.ly found that topic-specific sites generally received a higher percentage of traffic from evergreen stories than breaking-news sites did. Upworthy doesn’t include timestamps in its stories, and many of Slate’s pieces are less time-sensitive than stories from The New York Post or Fox News and thus more likely to have a long shelf life of shareability. The mileage you get out of people coming across old stories varies a lot depending on what kind of content you have. Read more