On Tuesday evening, Craig Silverman will present his report for the Tow Center for Digital Journalism at Columbia Journalism School, where he is a fellow. In the more than 100-page paper entitled “Lies, Damn Lies and Viral Content,” Silverman examines the role online media plays in spreading rumors and hoaxes. In the report, Silverman, adjunct faculty for Poynter, writes:
Too often news organizations play a major role in propagating hoaxes, false claims, questionable rumors, and dubious viral content, thereby polluting the digital information stream. Indeed some so-called viral content doesn’t become truly viral until news websites choose to highlight it. In jumping on unverified information and publishing it alongside hedging language, such as “reportedly” or “claiming,” news organizations provide falsities significant exposure while also imbuing the content with credibility.