If you never trained for video, here are a few basic tips from Regina McCombs, senior editor for visual news at Minnesota Public Radio and Poynter adjunct faculty.
Part of a series of graphics with tips for storytellers, this infographic … Read more
Nathan Wallner is punching me in the face.
Again and again, the mixed martial arts fighter jukes, jives and aims jabs directly at my jawbone. Or so it seems, thanks to an eye-opening, interactive reading experience courtesy of OR Magazine… Read more
The Washington Post will formally launch PostTV today — a big gamble that it can widen audience and win significant advertising revenue by producing digital video programs and distributing the segments to various partners.
The new deal means AP will be able to use LiveU's mobile video technology for better coverage of live events, which it has already used to report from the hospital in Pretoria where Nelson Mandela is being treated.The announcement comes one month after the AP purchased a minority stake in Bambuser -- a service that lets users watch, broadcast and share video. At the time, MacIntyre said in a release: "User-generated video content of live and breaking news is the new frontier of news generation."
"Every major news story that breaks will have live coverage from a video eye-witness within minutes of it happening," Sandy MacIntyre, AP's director of global video, told Journalism.co.uk. "When journalists arrive on the scene their first thought is going to be ‘we need to get on air live’ – this new technology allows them to do that quickly and cost-effectively.”
"User-generated video content of live and breaking news is the new frontier of news generation. ... Bambuser is the proven platform for eyewitnesses around the world to stream their video content and has been invaluable to the AP over the past year, allowing us to access footage of verifiable breaking news stories that would simply not have been possible before. Moreover, we have always been deeply impressed by the proven technology from the small but very talented team at Bambuser." (more...)
After comparing the sharing behavior with the emotional responses and personality tests, Teixeira found that the main motivation for viral sharing was egocentricity—the viewer's desire to derive personal gain from sharing the video. In this case, the potential gain comes in the form of improving the viewer's reputation among friends and family, for example. Thus, it behooves advertisers to create videos that not only will make the product look good but, if shared, will make the viewer look good, too.That aligns with something Jeff Sonderman wrote for Poynter last year about why people share news: "A sharable story doesn’t have to be positive, it just has to be powerful," Sonderman wrote.
It has to create within the reader a deep, authentic human emotion — joy, fear, irony, disgust, wonder.Or narcissism, apparently. A New York Times marketing study of sharing identified several personality types predisposed toward sharing content, including what it called "Boomerangs": People who share stuff because it reflects well on them.