The Washington Post’s PostTV video initiative will stop presenting information as shows and move to “easily digestible segments,” Washington Post spokesperson Kris Coratti tells Poynter in an email.
“Since the launch of PostTV the team has learned a lot about how users are consuming video, so they are restructuring a bit to reflect that,” she writes. “These changes are a natural evolution, and they have always said they were going to continue to iterate on the product.”
The Post launched shows including “In Play,” featuring Chris Cillizza and Jackie Kucinich, and “On Background,” featuring Nia-Malika Henderson, this past summer. The new segments will feature “the same staff and personalities viewers have come to know,” Coratti said. “They will also start expanding their areas of coverage beyond strictly politics.”
Coratti didn’t have a timetable for the changes but said, “I would imagine this is going to start soon.”… Read more