Andrew Beaujon
June 11, 2012
1:26 pm
The Wall Street Journal
"Unfriended: The Facebook IPO Debacle" a
nearly 10-minute-long video directed by indie filmmaker Naftali Beane Rutter, "marks the beginning of an effort to produce longer, more in-depth videos" at The Wall Street Journal, writes Journal deputy managing editor Alan Murray in a memo to staff. The video, set to frenetic, brassy music (some of which was also composed by Naftali Beane Rutter), tells the story of Facebook's star-crossed initial public offering through interviews with WSJ staffers like Francesco Guerrera and Chris Ling, a retail investor whose account was zeroed out after his order for Facebook stock got botched.
The Journal is expanding its video offerings, Murray writes, including a weekly political show, and its WSJ Live service is
coming to Xbox. Last September, analyst Ken Doctor
wrote about WSJ Live, a high-CPM, "internal aggregation," free product. "If you run a broadcast company, WSJ Live should send a chill down your spine," Doctor wrote. "How did these print guys do moving pictures better than us?"
The New York Times, another newspaper serving New York City, recently
placed its videos on Hulu, a potential second home for its long-form videos. And the Huffington Post is planning a live-streaming television network, HuffPost Live,
which will reportedly launch in July. Murray's memo and the Facebook video appear after the jump.
(more...)
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