Articles about "Video"


2013 Cover

University of Oregon students embrace iPad-only publication, challenge traditional storytelling methods

Nathan Wallner is punching me in the face.

Again and again, the mixed martial arts fighter jukes, jives and aims jabs directly at my jawbone. Or so it seems, thanks to an eye-opening, interactive reading experience courtesy of OR MagazineRead more

Tools:
3 Comments
Cameraman at work

Why the time is right for The Washington Post & others to boost video initiatives

The Washington Post will formally launch PostTV today — a big gamble that it can widen audience and win significant advertising revenue by producing digital video programs and distributing the segments to various partners.

Announced in concept in June, … Read more

Tools:
0 Comments
APlogo

AP expands deal with LiveU to enhance video coverage of live events

Journalism.co.uk
The Associated Press announced a new deal with LiveU, a video technology company, to enhance its live video capabilities.

Journalism.co.uk's Alastair Reid explains:

The new deal means AP will be able to use LiveU's mobile video technology for better coverage of live events, which it has already used to report from the hospital in Pretoria where Nelson Mandela is being treated.

"Every major news story that breaks will have live coverage from a video eye-witness within minutes of it happening," Sandy MacIntyre, AP's director of global video, told Journalism.co.uk. "When journalists arrive on the scene their first thought is going to be ‘we need to get on air live’ – this new technology allows them to do that quickly and cost-effectively.”
The announcement comes one month after the AP purchased a minority stake in Bambuser -- a service that lets users watch, broadcast and share video. At the time, MacIntyre said in a release: "User-generated video content of live and breaking news is the new frontier of news generation."

Other news organizations are trying to find ways to make it easier for reporters to create decent quality videos. Some are using Videolicious, an iOS app that lets journalists quickly create videos that incorporate audio, stills, interview footage and B-roll from their phones.
Tools:
0 Comments
Cameraman at work

Associated Press purchases minority stake in Bambuser video service

Associated Press
The Associated Press has purchased a minority stake in Bambuser -- a service that lets users watch, share and broadcast video.

AP Director of Global Video News Sandy MacIntyre will join Bambuser’s board as "a non-executive director," the AP says. In a release about the move, MacIntyre said:

"User-generated video content of live and breaking news is the new frontier of news generation. ... Bambuser is the proven platform for eyewitnesses around the world to stream their video content and has been invaluable to the AP over the past year, allowing us to access footage of verifiable breaking news stories that would simply not have been possible before. Moreover, we have always been deeply impressed by the proven technology from the small but very talented team at Bambuser." (more...)
Tools:
0 Comments

Research reveals ‘key to viral videos’

Harvard Business School
People share videos of ads when doing so makes them look good, according to research by Harvard Business School assistant professor Thales S. Teixeira.

"People watch a lot of things online that they would never share with anyone," Teixeira tells Carmen Nobel.
After comparing the sharing behavior with the emotional responses and personality tests, Teixeira found that the main motivation for viral sharing was egocentricity—the viewer's desire to derive personal gain from sharing the video. In this case, the potential gain comes in the form of improving the viewer's reputation among friends and family, for example. Thus, it behooves advertisers to create videos that not only will make the product look good but, if shared, will make the viewer look good, too.
That aligns with something Jeff Sonderman wrote for Poynter last year about why people share news: "A sharable story doesn’t have to be positive, it just has to be powerful," Sonderman wrote.

It has to create within the reader a deep, authentic human emotion — joy, fear, irony, disgust, wonder.
Or narcissism, apparently. A New York Times marketing study of sharing identified several personality types predisposed toward sharing content, including what it called "Boomerangs": People who share stuff because it reflects well on them.
Tools:
0 Comments

Videolicious: One way reporters can make and file decent videos from their iPhones

There were few specifics in the Chicago Sun-Times' announcement that it had laid off its photographers and tasked its reporters with capturing photos and video via iPhone. For instance: How in the heck will reporters capture quality video if they have little or no video experience?

One possible answer may be found at The Washington Post, which has deputized some of its reporters to create videos using an iOS app called Videolicious. Post deputy editor of video Jonathan Forsythe stresses that while the paper does "not have any plans for Videolicious to ever replace our high-quality video stories shot and reported by our video department," some of its journalists have made popular Web-ready videos since it began training staff to use the tool late last year. (more...)
Tools:
1 Comment
Photography2

New Guardian, Scoopshot efforts bring elements of automation to photo verification

User-generated content is rife with risk and opportunity.

The opportunity for it to deliver remarkable images is made clear on an almost-daily basis, be it in the midst of a crisis like the Boston Marathon bombings, Hurricane Sandy, or simply … Read more

Tools:
0 Comments

Online ad revenues up, sponsored content revenues down in 2012

IAB | The Wall Street Journal
Revenues from digital advertising reached nearly $37 billion in 2012, the Interactive Advertising Bureau's annual report says, up 15 percent over 2011. Mobile advertising accounted for 9 percent of the total. Display advertising accounted for 33 percent, and search was 46 percent. Video advertising was up 29 percent over 2011.

As good as that news may seem, there's no guarantee that this wave of cash will wash ashore at news organizations. IAB spokesperson Laura Goldberg tells Poynter the report does not break down revenue by web property category. But analyst Mary Meeker pointed out last year that there is a "steep imbalance between where people spend their time and where advertisers spend their money," as Jeff Sonderman put it.

(more...)
Tools:
0 Comments
Cameraman at work

How journalists are experimenting with ‘the one-shot technique’ when telling video stories

Some journalists are starting to renew attention to an old storytelling form — “the one-shot” technique.

Rather than editing together dozens or even hundreds of shots to tell a video story, the one-shot story uses just one shot, sometimes a … Read more

Tools:
1 Comment
interview

What journalists need to know about interviewing for video

Interviews are a cornerstone of video storytelling because they provide emotion, content and structure, especially in documentary-style stories with little or no narration. Good interviews make for good videos.

Fortunately, most of what you’ve learned about interviewing applies to video. … Read more

Tools:
3 Comments