National Geographic magazine’s Managing Editor David Brindley stopped by Poynter last week to give a Webinar on Writing Effective Photo Captions. Given the recent eye tracking study that showed people spend a lot of time reading photo captions, we asked Brindley to give us his top tips. (A video of this conversation is below.)
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Naturally, National Geographic puts a lot of emphasis on photo captioning, but it’s interesting to note that they have full-time staff dedicated to the task.
Brindley says photo captioners will interview the photographers and photo editors; they’ll even talk to people in the photo. If the image is of nature or an animal, they will talk to an expert in the field and get information on what is going on in the background. Read more