Vivian Schiller

After Schiller exit, an odd tension at Twitter

mediawiremorningGood morning. Here are 10 media stories.

  1. Vivian Schiller’s exit could signal tension for Twitter and journalists: Adam Sharp, who is in charge of government partnerships, will return to heading news partnerships as well. (Re/code) | “That puts him in an oddly conflicted position of advising government officials who are seeking to influence public opinion and journalists who are trying to get past that manipulation and explain what they see as the real story.” (NYT)
  2. NBC wanted Jon Stewart for “Meet the Press”: “They were ready to back the Brink’s truck up,” a source tells Gabriel Sherman. (New York) | “The revelation also underscored just how seriously [NBC News President Deborah] Turness thought about blowing up “Meet the Press,” which has fallen from first to third place in the Sunday morning political show ratings.” (CNN) | “If it’s Sunday, it’s your moment of zen.” (@chucktodd)
  3. Readers have always lied about what kinds of stories they like: “We were always ‘Facebook readers’ long before there was a Facebook.” (The Atlantic) | RELATED: Kara Swisher says, “I still think the old media hates the Internet and hopes it will go away.” (Vanity Fair)
  4. Still missing ONA?
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Vivian Schiller out at Twitter

Vivian Schiller is no longer Twitter’s head of news. She announced her departure from the post Wednesday night.

Schiller was named to the role in October of last year. She was NPR’s CEO and chief digital officer at NBC before that. Read more


Journalists offer different perspectives on what to do with audience data

Younger staff in The Atlantic newsroom have a knack for sourcing their stories through social media, and getting them read that way, too, J.J. Gould, executive editor at, said Monday morning at the Poynter Institute.

Gould was part of a panel, moderated by Vivian Schiller, head of news at Twitter, at the Future of News Audiences conference (live blog here).

Those younger staff, Gould said, have a sense for “how to play this emerging understanding of what readers are looking for with mission of The Atlantic.”

But when you ask most newsrooms what they’re doing with information about their audiences, “the majority of them will tell you very little,” said Raju Narisetti, senior vice president of strategy at News Corp. Read more

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Tom Curley, Alberto Ibarg?en, Jon Klein, Vivian Schiller

Twitter hires Vivian Schiller as head of news

Twitter and Vivian Schiller announced Thursday that she would be the service’s head of news.



The question of who would land in the job has fascinated media people for months. In early October, AllThingsD’s Mike Isaac and Kara Swisher said Schiller was “a lock” for the job. Read more


EveryBlock could still be sold, says Schiller, after abrupt closing of hyperlocal pioneer

EveryBlock, the hyperlocal news and community discussion site that abruptly closed last week, may be resurrected if NBC can find a suitable buyer.

NBC News Chief Digital Officer Vivian Schiller told me Monday that the network is continuing to talk with potential buyers who had been in touch before the shutdown, and that more have come forward since last week.

I asked Schiller about the prospects for a sale during a broader discussion about NBC’s handling of the EveryBlock shutdown last Thursday, which surprised users and observers.

EveryBlock co-founder Adrian Holovaty, who left the company in August, told me in a phone interview that he was upset with how it ended.

“I am not upset about the concept of a company shutting down EveryBlock because it’s not strategically aligned with them. Read more


Does new NPR CEO Gary Knell deliver what member stations want?

To say that Gary Knell will face challenges as NPR’s new CEO and president is an understatement.

He’ll assume leadership over an organization that, in the past year, lost its CEO, senior vice president for development and senior vice president for news. He’ll have to deal with a serious threat to federal funding and make himself known to the public radio folks who had never heard of him before he was named their leader. 

Earlier this year, I talked with the heads of some member stations about what they wanted in NPR’s next CEO. I talked with them again this week to hear whether Knell fits what they wanted.

Embracing change while also upholding NPR’s values, history

When I spoke with him in March, John Weatherford, chief operating officer of Public Broadcasting Atlanta, said he hoped the new CEO would embrace change and also have an understanding of “the basics, framework and cultural heritage of NPR.”

Knell has a background in public television but will inevitably have to learn more about the inner workings of NPR. Read more

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NPR names ‘Big Bird’s boss’ as its new president, CEO; Sesame Street exec replaces Vivian Schiller

NPR | The New York Times | The Washington Post
After months of searching for a top executive to succeed Vivian Schiller, NPR announced Sunday that Gary Knell would become the news organization’s new president and CEO. Knell has been CEO of Sesame Workshop since 2000. The 57-year-old fills the spot vacated by Schiller, who tweeted Sunday:

New @npr CEO Gary Knell is an experienced leader, a good man and a friend. Best shot to liberate pubradio from untenable reliance on fed $$

Schiller resigned as CEO in March after the firing of Juan Williams was mishandled under her leadership, and fundraiser Ron Schiller was captured on videotape commenting on conservatives and the Tea Party movement. Ron Schiller’s position remains open, as does Ellen Weiss’s, the newsroom vice president who resigned over the Williams firing. Read more

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Ex-NPR chief Schiller named NBC News chief digital officer

NBC Universal
Vivian Schiller steps into a new position at NBC News, and reports to NBC News president Steve Capus. She starts the job in mid-July. A release says:

Schiller will lead the digital strategy for both NBC News and MSNBC to ensure future growth and innovation. Her responsibilities include strategic oversight of the network’s digital extensions on the web and in mobile, interaction with the Joint Venture that oversees the digital network, as well as providing direction to the network’s new emerging properties such as and

Schiller was forced out as NPR chief executive in March after a series of debacles. She joined the radio network in January 2009, after managing day to day operations at for about three years. Read more

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‘The conditions are finally right to give newspaper paywalls a fair shake’

Austin American-Statesman
That’s what former NPR chief executive and ex-head of Vivian Schiller said at the 12th International Symposium on Online Journalism. “This is the first time I’ve felt this way, and possibly the first time I’ve said this in a public setting,” she said. “Back In 2007, that’s a generation ago in Internet time, I was at and a free content absolutist. That was the year my colleagues and I led the effort to end TimesSelect. …I was an anti-paywall zealot, and for good reason…..based on the conditions of that time. But times have changed.” || The full text of her speech is after the jump. Read more