The Washington Post will formally launch PostTV today — a big gamble that it can widen audience and win significant advertising revenue by producing digital video programs and distributing the segments to various partners.
Announced in concept in June, PostTV includes an existing news summary show called “The Fold.” “On Background” — an interactive news discussion hosted by Nia-Malika Henderson — will debut today at 12:30 p.m. ET, its regular time spot. Later in the week, “In Play,” a political show anchored by Chris Cillizza and former USA Today reporter Jackie Kucinich, will be added.
These three are just a start to a much bigger venture, senior editor for video Andrew Pergam told me in a phone interview. Additional shows will follow, and all will be chopped into segments that can be viewed individually and, over time, made available on other platforms.… Read more