David Beard’s first task as executive editor of PRI.org will be to promote the public media organization’s “journalistic city states,” he said in an interview.
That won’t be a small task. PRI is a Minnesota-based digital media company perhaps best known for “The World,” a show put together in Boston. Its newsroom operates out of WGBH, a PBS affiliate. It has partnerships with “Frontline,” “Nova,” GlobalPost and Global Voices. Beard will be its first executive editor.
Beard told Poynter his primary goal is to grow PRI’s reach by making potential audience members aware of the “treasures” the company has to offer, including Radio Ambulante host Daniel Alarcón, “Studio 360″ and “The Takeaway with John Hockenberry”.
“I think its audience, like so much of journalism, is just a tiny fraction in the universe of people who want to see and hear it,” Beard said. “My job will be to make that a bigger fraction.”