You’re a reporter at The Washington Post and you’ve just heard your company has been bought by, of all people, the guy who created Amazon.
Graham. Bradlee. Woodward. Bernstein.
Think you’re nervous?
Now imagine this:
You’re Jeff Bezos and you know that you’re about to own a building filled with thousands of employees as nervous as that reporter. And you also know that the first thing you say to them will be remembered as vividly as their first kiss, first car or, maybe, the first time they bought a CD on Amazon.
If you’re really good, you’ll say something that leaves them as optimistic about the future of their company as you are.
If you’re really good, you’ll say something they really believe.… Read more