A two-month-old viral blog by The Washington Post (y’know, the venerable 136-year-old newspaper and venerable 17-year-old website) seems to have tapped into the shareable content trend of the moment.
And even if viral content’s a bubble bound to burst — thanks to Facebook interrupting its business model via algorithm changes or otherwise — the Post hardly has much to lose if Know More, a Wonkblog spinoff, doesn’t work out.
But if BuzzFeed and Upworthy manage to maintain full steam ahead, so too should Know More, which has adopted many of the two viral sites’ strategies, including engaging images, click-bait headlines (not necessarily pejorative), and a social media presence summed up in three words: Facebook, Facebook, Facebook.
“The most obvious similarity there is in targeting Facebook rather than Twitter,” said Dylan Matthews, the main reporter behind the blog, via phone. “If you look at any site that does well socially, there’s just a handful that get their traffic from Twitter. Read more