Jason Pontin's latest column
is perhaps the most simultaneously complete and concise summary of publishers' disappointment with mobile apps.
When Apple released the iPad in April 2010, the Technology Review publisher writes, "traditional publishers had been overtaken by a collective delusion. They believed that mobile computers with large, colorful screens, such as the iPad, iPhone, and similar devices using Google's Android software, would allow them to unwind their unhappy histories with the Internet."
But after setting foot in the new world of apps, Pontin writes, "like almost all publishers, I was badly disappointed. What went wrong? Everything." (Read on for his blow-by-blow account