Articles about "WhatsApp"


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Facebook bets on big future for ‘dark social’ sharing with WhatsApp acquisition

If Facebook wants to maintain its dominance over our social lives online, its acquisition of hot messenger platform WhatsApp indicates it could do so without becoming the hellish, share-everything-with-everyone company from Dave Eggers’ “The Circle.”

With WhatsApp, Facebook now offers a significant dark social product — a way for users to share content with small groups of people away from the spotlight of a public social network. While Facebook CEO Mark Zuckerberg used the term “open” eight times in a letter defining the company for its IPO, he’s clearly also interested in the growing market for more closed-off forms of communication — from private platforms like WeChat and Kik to very, very private platforms like Whisper and Secret.

Zuckerberg again used the term “open” in a statement about the WhatsApp acquisition but also emphasized that sharing can take many forms:

Our mission is to make the world more open and connected.

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