Women’s Wear Daily
After a quick start, Conde Nast’s iPad magazines are struggling to catch on, as the latest reports show continued sales declines.
John Koblin writes that, according to figures provided to the Audit Bureau of Circulations, Vanity Fair, Glamour, GQ and Wired have all seen a drop in monthly paid downloads for their magazine apps.
- Vanity Fair — 8,700 sales in November, down from an average of 10,500 over the previous three months.
- Glamour — 2,755 sales in November, down from 4,301 in September.
- GQ — 11,000 sales in November, down from an average 13,000 over the previous six months.
- Wired — 23,000 sales in November, up slightly from October but down from an average of 31,000 over the previous three months. The magazine sold more than 100,000 copies its first month.
… Read more