I was recently hired by a department of the federal government to conduct a workshop on how to write reports that were short and clear. The director of the department who hired me pointed out the problem in her own official title. It was 29 words long.
I am “vice-president and senior scholar” at the Poynter Institute. I am embarrassed that my title is too long — and it’s only five words. What could I possibly do with 24 more?
“Bureaucracies,” I moaned, “is where language goes to die.”
The sixty policy wonks in the room collectively rolled up their sleeves. They understood the problem. They knew that they worked in a language club where jargon and thick information were king and queen. But they were stuck.
They wanted to know “how” they could change. They wanted to know “how” in the world it’s possible to take very hard, very complex, very technical, very academic, very abstract elements and turn them into easy reading. Read more