Articles about "Yahoo"


Joe Zee leaves Elle for Yahoo

Joe Zee, Elle's creative director, is the new editor-in-chief and executive creative officer of Yahoo Fashion, Yahoo announced in a press release Monday.
"I have always embraced technology and innovation in everything I do — from making a magazine, to executive producing and hosting my television shows, to writing my books. So, the chance to combine all of these passions at Yahoo during a period of tremendous innovation and transformation is a dream," says Zee. "I’ve spent more than two decades speaking to women through magazines. What’s so exciting about Yahoo is that I can inspire and connect with hundreds of millions more women, and bring them the magic of the fashion world in ways they haven’t yet experienced."
Zee joins makeup line creator Bobbi Brown, who is the new editor of Yahoo Beauty. (more...)
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Flipboard acquires Zite from CNN as bigger players are moving into news aggregation

CNN Money

CNN has sold personalized news aggregator Zite to Flipboard for $60 million, CNN Money reports. Flipboard will also offer custom magazines for some CNN shows as part of the deal.

Zite — whose algorithm always manages to surface customized content that I don't come across anywhere else — was previously acquired by CNN in 2011. In December, AllThingsD reported that a new round of funding valued Flipboard — with its 100 million active users — at $800 million.

The consolidation by two of the largest news readers comes as major players like Google, Facebook and Yahoo have moved to compete in the space. (more...)
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It’s official: Katie Couric will join Yahoo News

Yahoo | Capital | The Hollywood Reporter | USA Today | All Things D
Katie Couric will join Yahoo News as its "Global Anchor," Yahoo CEO Marissa Mayer says in a post.
In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie.
At Yahoo, "we can do everything from a town hall meeting to in-depth interviews to a breaking news story," Couric told Alex Weprin. (more...)
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YAHOO!

Newspapers’ ad consortium with Yahoo reboots

An early attempt to boost digital advertising at newspaper organizations by cross-selling local advertising with Yahoo will be attempting an update and relaunch over the next several months.

The goal remains to use the local sales force of 700 participating … Read more

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Yahoo beats Google in July comScore ratings

comScore | CNN
Yahoo's sites edged out Google's in July 2013 to be the top collection of Internet properties in the U.S., according to comScore.

Yahoo had 196,564,000 unique visitors, comScore says, compared with Google's 192,251,000.

Traffic from Tumblr, which Yahoo acquired in May, "did not directly contribute to Yahoo's visitor tally," comScore's Andrew Lipsman told CNN. Tumblr is the 28th most popular site in comScore's rankings.

Other news sites in the Top 10 include AOL's sites, which include The Huffington Post and TechCrunch, as well as those belonging to CBS Interactive and Turner Digital. The New York Times' sites are No. 33 on the list.
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Social Web

BuzzFeed to build a ‘social video studio’

BuzzFeed | All Things D
BuzzFeed will construct a "social video studio" in Los Angeles, the company announced Tuesday. The facility will include a "coffee shop and store where influencers, thinkers and celebrities will be able create informal videos made for the social web. The team will grow to over 30 people in the coming months."

The content will be exclusive to YouTube. BuzzFeed also announced a partnership that gives the Web news organization access to CNN's video archives so it can "create unique mash-up news videos" and lists. That content will appear on CNN.com as well as on "CNNBuzzFeed," a new YouTube channel. Here's a first, rather treacly video:



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Yahoo CEO Marissa Mayer and Tumblr Chief Executive David Karp.  (AP Photo/Frank Franklin II)

How some news orgs use Tumblr

What do you do with a blog service full of cat GIFs and memes? If you’re Yahoo, you buy it for $1.1 billion. If you’re a media outlet, you use Tumblr as an extension of your brand.

Yahoo CEO
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Yahoo buys Tumblr, DOJ targeted another reporter: Morning links

YAHOO WILL BUY TUMBLR "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business," a Yahoo announcement this morning says. The acquisition cost Yahoo $1.1 billion, "substantially all of which is payable in cash." (more...)
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Report: Yahoo in talks with Tumblr

All Things D | Adweek | GigaOm | TechCrunch
Yahoo is discussing "strategic alliance and investment in or outright buy of" Tumblr, Peter Kafka and Kara Swisher reported Thursday evening.

Any such deal "could certainly bring Yahoo a big, young audience," they write.
[Tumblr's] worldwide traffic was at 117 million visitors in April, according to comScore. On its home page, Tumblr claims it has 107.8 million blogs and 50.6 billion posts. U.S. desktop traffic to Tumblr was 37 million in April, close to LinkedIn and Twitter, although Twitter obviously has much more via mobile.
The blogging service "has positioned itself as one of the few players in the digital ad world that is well suited for brand advertising," Mike Shields writes, saying a deal between the companies could be worth $1 billion. (more...)
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