The Young Turks, a YouTube-based network that generates about 68 million views monthly, has begun to try out a fundraising platform, called Fan Funding.
The program, which is currently in limited release, allows online video creators on YouTube to generate revenue from their viewers with a “support” button. After one week of using the feature, The Young Turks has generated about $400, said Steve Oh, the chief operating officer of the network.
Currently, the feature only allows viewers to contribute by using Google Wallet, an online payment service similar to PayPal, which may have limited the number of donations, Oh said.
Under the terms of the program, donations are limited to $500. YouTube collects five percent of the total donation, plus a 21 cent transaction fee.
Nonprofit investigative news organization ProPublica has applied to use YouTube’s Fan Funding, but hasn’t yet been admitted to the program, said Minhee Cho, ProPublica’s communications manager. Read more