Why the “second-minute” story matters more than being first | Poynter.

Published Sep. 28, 2012 12:06 pm Updated Sep. 28, 2012 12:10 pm

Why the “second-minute” story matters more online than breaking news:

Digital journalism is, at its heart, about attracting readers and earning their curiosity, not about being first. It is only practiced successfully when an online publication enjoys a unique identity forged by producing content that offers much more than the quotidian – an identity so distinctive that it stands out well above the thousands of faceless stopovers readers will encounter along the way.
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Jeffrey Rothfeder, MediaPost

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http://arnereport.net/ Arne Kaufmann @ arnereport.net

This is totally true. However some people do not seem to understand this, or they simply do not care, because they can attract lots of readers though. Kind of sad actually that many online magazines doing their own thing are very small, and the “We rehash everything, without adding anything valuable” are some of the biggest sites.