Poynter is a Thought Leader

Washington Post editor Marty Baron at Poynter

Poynter taps into the expertise and experience of media executives, journalists, technologists and academics to answer the biggest questions around the future of journalism and democracy.


As news organizations transform to meet audience demands, their leaders face new challenges amid diminishing resources. Poynter offers workshops throughout the year to coach newsroom leaders on setting priorities, handling difficult conversations and bringing out the best in their teams. We rely on 360-degree feedback to help leaders find ways to improve. And we coach participants on their Myers-Briggs Type Indicator (R), fostering insight into how they interact with people and information and how to appreciate the approaches of others with different styles. Our leadership faculty write about the topic, do custom teaching for newsrooms and other organizations, and offer workshops on leadership, including popular seminars for:


Poynter founded the International Fact-Checking Network in 2015 and is the leading convener, teacher and community-builder for fact-checkers around the world. Poynter hosts a Global Fact-Checking Summit each summer and International Fact-Checking Day each April 2, sharing best practices and fostering collaboration in this fast-growing field of accountability journalism. Poynter worked with fact-checkers to write a Code of Principles, whose adherents must demonstrate that they use sourcing and verification techniques and meet other standards to ensure their independence and journalistic integrity. With support from Omidyar Network, Open Society Foundations and other funders, Poynter provides e-learning, in-person training, news coverage, a newsletter and analysis of the impact of fact-checking around the world.


Many news organizations and even the Society of Professional Journalists based their codes of ethics of Poynter's pioneering work in this field. Poynter faculty developed Guidelines for Ethical Decision-Making to help newsrooms ask and answer the questions they needed to consider when they faced an ethical decision. Reporters and editors call Poynter's Ethics Hotline, often on deadline, for help fast. Major news organizations frequently interview Poynter for comment and insight on media issues. Poynter offers e-learning and news coverage on ethics, and the Craig Newmark Chair in Journalism Ethics writes about ethics issues for Poynter.org and conducts a major journalism ethics convening each year. 


New technologies and a changing business model for news require journalists to stay abreast of changes that impact their work. Poynter clarifies and amplifies the most important trends and new ideas in news through our news coverage and our teaching, in person and online. Webinars offer on-demand, timely teaching on topics from drones and metrics to podcasting. Our Local News Innovation Program brings resources and strategies to newsrooms struggling to engage audiences and find new revenue streams. This program, funded by the John S. and James L. Knight Foundation and the Lenfest Institute, shares its lessons through news coverage, a newsletter and a yearlong intensive project that's helping 20 print news organizations across the United States transform into digital newsrooms.


Reporting and writing are core skills for journalists and form the foundation for all Poynter teaching. Participants in Poynter workshops learn to be inclusive in their storytelling, how to marry words and visuals, how to write short and how to carry the audience through a long narrative or investigative piece. We teach interviewing, the importance of good audio and how to take advantage of the newest digital tools to collect, share and understand information.

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