Nicholas Hirshon is an associate professor in the journalism program at William Paterson University in New Jersey. A former reporter for the New York Daily News from 2005 to 2011, Hirshon publishes research on the history of sports media, co-hosts the Journalism History podcast, and serves as the associate editor for American Journalism, the quarterly journal of the American Journalism Historians Association. His book, "We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders," was published by the University of Nebraska Press in 2018, and he served as a consultant for a branding agency working with the Islanders to bring back their mid-1990s fisherman logo for the first time in a quarter century.