The Poynter Institute’s 2019 Bowtie Ball

EVENT DATE: Saturday, Nov. 2, 2019

LOCATION: The Vinoy Renaissance Resort & Golf Club, St. Petersburg, Florida

5:30 p.m. — VIP Reception
6:00 p.m. — General Reception
7:00 p.m. —  Dinner and Program

COST: $175 – $350

The Poynter Institute’s annual Bowtie Ball celebrates the essential role of free press in our democracy – and ensures that it continues to thrive.

The Bowtie Ball will bring together 500+ prominent media executives, business leaders, philanthropists, public servants and citizens for a night of fun, fashion and First Amendment fanfare at St. Petersburg’s premier waterfront hotel, The Vinoy Renaissance Resort & Golf Club.

Katie Couric, the pioneering and award-winning broadcast journalist, best-selling author, and media entrepreneur, will receive the 2019 Medal for Lifetime Achievement in Journalism. Norman Pearlstine, executive editor of the Los Angeles Times, will receive the 2019 Distinguished Service to Journalism Award. Please join us as we honor these journalists and celebrate journalism in our democracy.

The Vinoy Renaissance Resort & Golf Club
501 Fifth Avenue N.E.
St. Petersburg, FL

Saturday, Nov. 2, 2019
5:30 p.m.- 6:50 p.m. — VIP Reception *
6:00 p.m. – 6:50 p.m. — General Reception
7:00 p.m. —  Dinner and Program

VIP Reception and Gala Ticket: $350 per person
General Reception and Gala Ticket: $175 per person

* The VIP reception tickets are limited and include heavy hors d’oeuvres, a full bar and a photo opportunity with Katie Couric. The VIP reception is a private reception with the guests of honor hosted from 5:30 p.m. until the full program begins at 7:00 p.m. in the ballroom.

Event details

Please wear cocktail attire. Bowties are encouraged!

If you are attending with friends and would like to be seated at the same table, please purchase the tickets together and note who you will be seated with during your ticket purchase. There is a maximum of 10 people per table.

Please note: If you plan to buy a table of 10, please consider a sponsorship and receive priority seating and recognition at the event and in event promotion, showing your support of Poynter and journalism. Contact Wendy Wallace, director of advancement at Poynter, at (727) 553-4311 or

More about Katie Couric

Couric is an award-winning journalist, producer, bestselling author, cancer advocate, podcast host and documentary filmmaker. She was co-anchor on the “Today” show on NBC for 15 years before going to CBS and becoming the first solo woman anchor of a nightly news broadcast.

Over the course of her 25 years in broadcast, Couric was a host on all “Big Three” television networks in the United States. She also served as the Global News Anchor at Yahoo News. In 2015, Couric founded Katie Couric Media (KCM), which is a female-driven production company that develops a range of scripted and non-scripted projects.

Couric is one of the founders of Stand Up to Cancer and the National Colorectal Cancer Research Alliance. Stand Up to Cancer has raised over $600 million to help find cures for different types of cancers.

Couric’s 2011 book, “The Best Advice I Ever Got: Lessons from Extraordinary Lives,” was a New York Times bestseller. Couric’s numerous awards include a duPont-Columbia, Peabody, two Edward R. Murrows, a Walter Cronkite Award, and multiple Emmys.

More about Norman Pearlstine

Norman Pearlstine is Executive Editor of the Los Angeles Times. Before joining The Times in 2018, Pearlstine worked as an editor and reporter for five decades in the U.S., Asia, and Europe.

Pearlstine joined The Wall Street Journal in 1968, and he worked as a staff reporter in Dallas, Detroit and Los Angeles before becoming the Journal’s Tokyo bureau chief in 1973. In 1976, he became The Asian Wall Street Journal’s first Managing Editor, based in Hong Kong. He left the Journal in 1978 to return to Los Angeles as Executive Editor of Forbes for the West Coast and the Pacific. Two years later he returned to the Journal where, over the next 12 years, he worked as National Editor in New York, Editor and Publisher of The Wall Street Journal/Europe in Brussels, and then he returned to New York as Managing Editor and then Executive Editor. He also launched Smart Money magazine in 1992 and 1993 for Dow Jones & Co. and Hearst Corp.

Between 1995 and 2005 Pearlstine served as Editor in Chief of Time Warner and Time Inc. In those capacities, Pearlstine oversaw the editorial content of Time Inc.’s 154 magazines, including Entertainment Weekly, Fortune, In Style, Money, People, Real Simple, Sports Illustrated and Time. He then became a Senior Advisor to the CEO of Time Warner for a year before holding the same title at The Carlyle Group where he worked with the private equity firm’s Telecom and Media team.

He joined Bloomberg L.P. in 2008 as Chief Content Officer, and he subsequently took on the additional role as Chairman of Bloomberg Businessweek in New York and Bloomberg Government in Washington, D.C. In 2013 he returned to Time Inc., first as Chief Content Officer and then as Vice Chairman, a position he held until he retired from it in 2017.

Thank you for your support

Proceeds from the Bowtie Ball benefit the work of the nonprofit Poynter Institute, which includes:

  • Media ethics and leadership
  • Fact-checking and digital information literacy
  • Reporting, editing and innovative storytelling
  • Empowering women and people of color in newsrooms
  • Strengthening and preserving local news
  • Connecting journalists and the citizens they serve

Poynter is at the crossroads where citizens, educators, business and democracy’s leaders gather to figure out how journalism can help solve society’s most difficult problems. With your support, the nonprofit Poynter Institute can do more to advise journalists and advocate for citizens dedicated to democracy.

Sponsorships are available for this event. Please contact Wendy Wallace, director of advancement at Poynter, at (727) 553-4311 or

All ticket sales for this fundraising event are final.

Fair Market Value: $160.


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