November 17, 2016

The New York Times reported Thursday that, in the week since the election, it’s added 41,000 new digital and print subscribers, “the largest one-week subscription increase since the first week of the digital pay model in 2011.”

In that same week, the Times has been singled out on Twitter by President-elect Donald Trump for looking “like fools in their coverage of me.” Earlier this week, the Times sent a letter to subscribers with the promise of fair coverage, which the president-elect also went after.

According to a press release from the Times, this week’s subscription bump followed with a traffic bump on Nov. 6, 7 and 8, and readers spent five times longer than usual on site.

The Times isn’t alone in getting subscriber support following the election. ProPublica saw donations surge after a segment from comedian John Oliver. He told viewers on the Sunday night finale of “Last Week Tonight,” his HBO show, “you need to support actual journalism by buying a subscription to outlets like The Times, The (Washington) Post, your local newspaper, or donate to groups like ProPublica, a nonprofit group which does great investigative journalism.”

The Wall Street Journal, which left its paywall up on election day, also saw a rise in subscribers. The Atlantic and The Guardian saw subscriptions go up, too.

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Kristen Hare teaches local journalists the critical skills they need to serve and cover their communities as Poynter's local news faculty member. Before joining faculty…
Kristen Hare

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