June 3, 2016

On Thursday, Tribune Publishing provoked an avalanche of social media pushback when it announced it was changing the name of its company to tronc (lowercase) to reflect its ongoing transformation strategy.

Since then, journalists have lampooned the name, the decision to render it in lowercase and wondered what the rebrand might mean for the company’s journalists.

Here at Poynter, we wondered if the tronc name formula could be applied to other media rebranding campaigns. What should you call your next media company? Find out using our tronc name generator.

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I report, write and produce interactives for Poynter.org as the institute's 2015 Google Journalism Fellow. Tweet me @gurmanbhatia or email at gbhatia@poynter.org.
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