February 17, 2017

Since The New York Times launched a program that allows supporters to sponsor digital student subscriptions last week, the program has already grown large enough to fund 209,000 subscriptions.

Donations to the program, which began on Feb. 9, have ranged from $4 to $20,000, according to an announcement from The New York Times. More than 100 contributions came from international sponsors even though the program only serves U.S. public schools.

Under the terms of the program, The New York Times matches reader contributions to double the number of students that receive a digital subscription.

The latest announcement comes on the heels of a subscriptions surge that came during and after the conclusion of the U.S. presidential election. The New York Times added 276,000 new digital subscribers in the fourth quarter, bringing total digital and print circulation to over 3 million.

Related Training: Strategies for paywalls and digital revenue

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Benjamin Mullin was formerly the managing editor of Poynter.org. He also previously reported for Poynter as a staff writer, Google Journalism Fellow and Naughton Fellow,…
Benjamin Mullin

More News

Back to News