Sean Hannity is no surprise, but Joe Concha?
No matter what most any reporter or editor tells you, a coin in their realm is tweets. They can constitute a self-aggrandizing echo chamber, for sure, but one where personal brands are enhanced and bragging rights secured.
Audiences can be mistaken for esteem but they are an undeniable marker in a metrics-driven media universe. Just ask, well, President Donald Trump, for one. But don't tell him that Barack Obama is more popular than him when it comes to social media.