For years, news sites were speed dating to capture the elusive social media audience, spreading themselves thin to reach people in as many social spaces as possible.
Now, more are going steady. For Mic, that means sticking with a few tried-and-true social partners. For the Christian Science Monitor, which went live with a subscription site on Monday, that means finding people who support its mission so much it would pay for it.
For both sites, it’s about identifying loyal viewers, listeners and readers — and catering to them.