For 40 years, Poynter has guided professional newsrooms in developing ethical principles to support journalism's role in a healthy democracy. In 1981, when a Pulitzer Prize-winning story in The Washington Post about a child heroin addict turned out to be a hoax, Poynter convened industry leaders to identify and implement tighter ethical standards, as we did in 2003 following the Jayson Blair scandal at the New York Times.
Poynter trains journalists to avoid ethical failings including conflicts of interest, bias and inaccuracy, and to uphold best practices, such as transparency and accountability. With digital and audiovisual technology innovating at warp seed, news-gathering, storytelling and editing are changing and Poynter faculty help newsrooms keep ethics at the forefront.
At a time when public trust in media is low and the president has sought to discredit the press as "fake news," it's more essential than ever that journalists be accurate and accountable, shining a light on truth to sustain our democracy.
Poynter makes it easy to develop your ethical decision-making, so you're ready for difficult situations: