I wrote a book on how to write short. That is like saying that I ran a marathon to learn how to sprint. Or that I stayed up all night to learn how to nap. Short writing is more memorable than the long, which is why history has left us the Hippocratic Oath, the 23rd Psalm, the Ten Commandments, the Lord’s Prayer, the Preamble to the Constitution, any Shakespeare sonnet, the Gettysburg Address, all short enough to commit to memory. So I champion the short.