Terry DeMio and Dan Horn talked about the idea for two years — how could they show people what heroin was really doing to their community? Could they immerse themselves for 72 hours? A week?
“We didn’t know, but we felt like for a couple years that this was so immersed in our community and that people weren’t seeing it,” said the Cincinnati Enquirer’s Terry DeMio. “They get bits and pieces. Fragments.”
“We wanted people to see what we were seeing,” Horn said. “I think a lot of people have stopped noticing.”