Tips/Training

Poynter Results

  • Tips/Training

    Article

    4 'breath test' questions to diagnose your story leads

    The first words of any story are critical. With that precious beginning, you offer your audience a promise that your story is worth their time. That’s the heavy-duty job of your lead.

    Occasionally leads will seem to magically fly onto the computer screen. But, more often, they are the product of hard work of writing and revising. Use the “breath test” to diagnose whether your efforts will pay off with clear, engaging copy.

    Read your lead aloud and ask yourself these questions:

  • Tips/Training

    Article

    How to choose an approach that resolves conflict

    There are many styles of conflict resolution--from competition to avoidance. Experts say each of us tends to have a “default style.” Yet our preferred approach won't work in every situation.

    You need to understand each style, especially if you are in a leadership role in your organization, and when to use it. Here are five styles, drawn from the work of conflict scholars Kenneth Thomas and Ralph Kilmann, and tips on using them effectively.

    Competition

  • Tips/Training

    Article

    11 questions to ask before sharing graphic photos, video

    Images and videos can be powerful tools to describe extremely difficult subjects. And digital cameras, smartphones and emerging storytelling tools make it easier than ever to share a dizzying array of news images. Yet many of these can be graphic or gruesome.

    Here are some questions to help you decide what, where or whether to broadcast, publish or share visually explicit photos and video.

  • Tips/Training

    Article

    5 fact-checking tips for editors

    Facts matter in all types of writing, especially in news and informational texts. Errors of fact can damage a writer's credibility and cause embarrassment, and they can irritate readers. Many fact errors are preventable, and that's where editors come in. Your first step is to identify the potential fact errors in the writing. Here are next steps:

  • Tips/Training

    Article

    8 headline tips to draw readers on social media

    Stories fill social media platforms in a continuous stream, so drawing readers to your work gets more difficult every day. Cutting through the social noise starts with sharper headlines that resonate with audiences. Here are eight tips for stronger headlines on social media.

  • Tips/Training

    Article

    10 questions for your headline-writing checklist

    • Is it accurate? There’s no such thing as “kind of” accurate. When you check a headline, take note of each word and make sure it’s correct.
    • Does it undersell the story? The headline might be accurate, but it might not make the story’s point strongly enough. The headline should be as strong as the content allows.
    • Does it oversell the story? You want it to be strong, but you don’t want to cheat the reader.
  • Tips/Training

    Article

    From competition to avoidance: 5 styles of conflict resolution

    Experts in conflict resolution say people tend to have a “default style” -- a preferred approach that typically we rely on. Here are five styles, drawn from the work of conflict scholars Kenneth Thomas and Ralph Kilmann. Which one are you apt use, especially in difficult conversations?

  • Tips/Training

    Article

    10 questions for your headline-writing checklist

    Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. How do you ensure that they are engaging as well as accurate? Here are 10 questions to ask when you are writing (or editing) headlines.

 
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