October 4, 2022

Covering a monster of a hurricane with catastrophic winds and a life-threatening storm surge is challenging, stressful and scary for any journalist.

Now imagine covering that story while worrying if that same storm is going to wipe out your home and endanger your family.

That’s what journalists in Florida — especially near where powerful Hurricane Ian made landfall — went through last week. Ian wasn’t just a story to cover. It was a storm to live through. It was a storm that threatened their lives, the lives of their family and friends and the place they call home.

On Monday, I talked to Jennifer Orsi, executive editor of the Sarasota Herald-Tribune and the top editor of Gannett-owned papers in Florida and Georgia. Orsi (who is also on Poynter’s board of trustees) told me what the past week has been like.

Gannett has more than 300 journalists in Florida, including at papers in towns directly impacted by Ian — such as Fort Myers, Naples and Sarasota, as well as Lakeland, Daytona Beach, St. Augustine and Jacksonville. A full week before the storm hit land, the staff began meeting. Plans were put in place and coverage began. The plans included not just covering the storm, but securing hotel rooms for staff and figuring out how in the world to handle a story that likely would wipe out power, internet and cellphones.

The storm may be long gone, but the work is, in many ways, just beginning.

Now add the human toll.

“It’s very challenging to have to cover an extremely important story that threatens your community and still be a part of that community and feel that threat,” Orsi said. “Our teams in Fort Myers and Naples deserve just the highest praise for what they are doing in extremely trying circumstances. Several have lost their homes or they’re uninhabitable. Even as we try to let them rest or send reinforcements, they don’t want to stop their work. They desperately want to keep serving their community because they are as affected by this storm as their readers.”

In a newsletter to readers, Wendy Fullerton Powell — the Southwest Florida region editor for Gannett’s USA Today Network and the Naples Daily News — wrote, “Our team of journalists at The News-Press and Naples Daily News has been working around the clock, all while living what you have lived. We have some whose homes and cars were damaged or destroyed. Like you, we couldn’t and still can’t reach friends or family because of the lack of power and connectivity. We are running out of basic supplies, waiting in the same lines for gas and water.”

Powell pointed to some of the outstanding work being done. For instance:

  • Fort Myers Beach homeowner Marc Taglieri gave his firsthand account to reporter Janine Zeitlin of the total devastation he witnessed while going to check on his home, which was miraculously still standing despite water in the cabinets, oven and even his refrigerator.
  • Reporter Kate Cimini talked to a couple who narrowly escaped rising waters and then later returned to find their home still intact, but badly flooded.
  • Reporter Charles Runnells got in touch with an artist who evacuated to Ohio. The artist’s house was badly damaged, but her gallery survived mostly unscathed. “I nearly fell to the ground and started screaming when I saw it was there,” the artist said. “Because everything around me’s demolished.”
  • Powell wrote in her newsletter, “Reporter Chad Gillis found one in the Island Park neighborhood of south Fort Myers: Mike Murphy, owner of Marina Mike’s. Neighbors credited Murphy with saving upwards of 27 lives, 10 dogs and a cat by literally pulling people from their attics.”

These are just a few of the outstanding stories being told.

While journalists are often trained to not become emotionally involved in the stories they cover, this is the kind of story where it’s not only OK, but beneficial to be personally invested.

“I think because our journalists are a part of the communities that are affected, they have the same questions that our readers have,” Orsi said. “They understand what matters most to people.”

Reporters know the landmarks around town, as well as local officials. And they have the same concerns: When will power return? When can my kids go back to school? How can we get around with so many closed roads?

“They have an immediate understanding of what information and news we need to provide the community,” Orsi said.

The work ethic has been admirable, but the challenges have been many. Getting around and communicating have been chief among them. Orsi said reporters have resorted to using Jet Skis and canoes to get to some areas completely cut off because of flooding.

And because so many are without power and the internet, reporters have had to become inventive in relaying information. Orsi said besides filing stories in the traditional ways, reporters have dictated stories, texted them, emailed them and just about every other way you can think of short of carrier pigeon.

With the resources of Gannett behind them, the Florida papers have set up a text messaging system to get information to readers. Orsi said more than 7,500 have signed up to get updates on the latest news, which includes answers to readers’ text questions.

Amazingly, print editions of the paper are still being delivered to areas that are safe and accessible.

But it’s still all so challenging.

“It’s exhausting being out every day,” Orsi said. “It’s exhausting seeing the devastation in your community. And then it’s exhausting to work so hard just to tell the story, to get it to readers.”

Fortunately, no reporters have died or been injured. But lack of gas and other resources continues to make the story difficult to cover.

Clearly, this will be a story that will be covered for, literally, years. But in the short-term, Orsi says the focus will be on the immediate needs of the readers — when power will return, where they can get ice, how they can get financial help and temporary housing.

Then there’s the bigger picture, such as how these communities that have been virtually wiped out will start over. Do they start over? Where will they live? Work? Will there be a Katrina effect, with people leaving the area and never coming back?

Then there’s the reporting to be done on government accountability and the appropriations of funds.

“There is an endless list of stories that we will need to pursue for months and, truly, years to come,” Orsi said. “This shows why dedicated local journalists are so important. This is the kind of time when people need the work we are doing more than ever.”

More notable hurricane coverage

Rachel Maddow’s new podcast

(Courtesy: MSNBC)

MSNBC’s Rachel Maddow is launching a new podcast called “Rachel Maddow Presents: Ultra.” The eight-episode series examines the “history of a seditious plot to undermine democracy 80 years ago, and the wild fight to stop it.” It launches Oct. 10.

MSNBC went on to say the podcast will “guide listeners through history to tell the story of Americans who plotted to overthrow the government and end democracy during World War II, the members of Congress who aligned themselves with that movement, and their attempts to cover their tracks when they were exposed.”

In a statement, Maddow said, “We are not the first generation of Americans to have contended with a clear and present threat to our democracy. The history of this particular fight is less well known today, but it’s a fascinating example of how the criminal law can’t be counted on to do it all. Protecting democracy from its enemies takes all kinds of Americans working in all kinds of ways.”

A new kind of media audit — is this news site legit?

For this item, I turn it over to Poynter media business analyst Rick Edmonds.

The Alliance for Audited Media and its predecessor organization, the Audit Bureau of Circulations, have been verifying newspaper circulation claims for the benefit of advertisers for 108 years. On Monday, the nonprofit AAM announced it is venturing into a different kind of audit — of a “standard of ethics and trustworthiness in journalism.”

The new offering is in cooperation with the Journalism Trust Initiative, which, in turn, is a program of Paris-based Reporters Without Borders. The idea is for organizations to provide detailed information about ownership and editorial mission along with standards for professionalism and accountability. The initiative defines the criteria to be met.

Its purpose, the initiative’s website says, is “empowering trustworthy news with a competitive advantage” against the proliferating ranks of fake news sites.

Like other AAM audits, this one is voluntary, with participating organizations paying a fee.

Spokesperson Erin Boudreau told me that AAM has earlier branched out into certifications for digital site traffic and medical advice “point-of-care” media, but that this represents its first time looking at the editorial side.

Sports scandals

Two disturbing sports stories had updates on Monday.

First, an independent investigation released a report Monday that found systemic emotional abuse and sexual misconduct in the National Women’s Soccer League. Former acting U.S. Attorney General Sally Q. Yates, who headed the investigation, wrote, “Abuse in the NWSL is rooted in a deeper culture in women’s soccer, beginning in youth leagues, that normalizes verbally abusive coaching and blurs boundaries between coaches and players.”

Yates found coaching tactics included “relentless, degrading tirades; manipulation that was about power, not improving performance; and retaliation against those who attempted to come forward.” Yates also wrote, “Players described a pattern of sexually charged comments, unwanted sexual advances and sexual touching, and coercive sexual intercourse.”

The investigation was launched after reports in The Washington Post and The Athletic.

Meanwhile, The Globe and Mail’s Grant Robertson and Colin Freeze reported, “Hockey Canada used player fees to build a second fund for sexual assault claims.” Hockey Canada is the governing body of hockey in Canada, including youth leagues.

It had previously been reported that Hockey Canada used player registration fees to build an account to cover sexual assault claims and other lawsuits. But now Robertson and Freeze report that it “channeled a significant portion of that money into a second multimillion-dollar fund for similar purposes.”

They wrote, “The trust, with its vaguely worded name, is another example of a large financial reserve created by Hockey Canada and its member branches to cover sexual assault claims, among other things, with funds gathered from hockey registration fees, without fully disclosing to parents and players how their money was ultimately being used.”

The Globe and Mail — and Robertson, in particular — has been all over this story. It’s a fine example of dogged reporting on an important issue.

Media tidbits

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Tom Jones is Poynter’s senior media writer for He was previously part of the Tampa Bay Times family during three stints over some 30…
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