Sally Jenkins, the longtime sports columnist at The Washington Post who is now with The Atlantic, is my guest on the latest episode of “The Poynter Report Podcast,” which is out today.
We hit a slew of topics, including her reasons for leaving the Post after nearly 30 years, the future of that publication, how she chooses her topics, her writing process, what it’s like to work at The Atlantic, her book plans and the state of sports journalism.
She sees a future of sports journalism that not only includes great writing, but also other avenues.
Jenkins told me, “TikTok videos can be really, really interesting ways of telling abbreviated stories. And so I’m interested in all of that. I feel like there is a future where multimedia storytelling — I mean, sports, really lends itself to that. First of all, the sound of great sports is unmistakable and unique, and it’s very hard to get that down in print. Some of multimedia lends itself to that. The ability to get snippets of player interviews right after the game up on Twitter quickly. I mean, that’s fascinating. That’s great for the audience, and that’s great for newspapers, or media organizations. So I don’t have a problem with all that stuff. I actually think there’s a potential for some kind of coherent, coordinated multimedia sports product that is very documentary, very immediate, that moves, but also has great writing.”
Aside from watching on YouTube, you can also find the show on Apple, Spotify, and most places where you find podcasts.
This piece originally appeared in The Poynter Report, our daily newsletter for everyone who cares about the media. Subscribe to The Poynter Report here.

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